Monthly Archives: August 2018

‘Right Place, Right Time’ Marketing: Contextual Targeting and Its Promise for the Future of Digital Marketing

Contextual Targeting

“How does it know?”  Have you found yourself asking that question when you are browsing on the web, and an advertisement appears that speaks directly to your interests?  It is becoming more and more common, and it is the result of a digital marketing trend called “Contextual Targeting.” Simply put, contextual targeting is precisely what […]

Personalization: The Next Frontier in Digital Marketing

Digital Marketing Agency in Florida

With customers spending more and more time on digital platforms, creating a personalized experience is the way to capture someone’s attention Do you remember the movie Minority Report with Tom Cruise?  It was the 2002 science fiction thriller directed by Stephen Spielberg and based on a short story by Philip K. Dick. Of course, the […]

Conversational User Interface: A Way to Communicate with Customers that Digital Marketers Cannot Ignore

Conversational User Interface

“Alexa, play some slow jazz . . .” Sound familiar?  Amazon’s conversational user interface – the Amazon Echo – allows us to use a digital device, named “Alexa,” by simply speaking, and Alexa will respond by voice as long as we are within Alexa’s digital earshot.  It is an amazing tool that presages what the […]

Oamii Has Its Finger on the Pulse of the Next Video Trend in Digital Marketing: Professional Live Video

Pulse of the Next Video Trend in Digital Marketing

As they say – “the number don’t lie.”  So, what do the numbers tell us about the power of video in a company’s digital marketing strategy? According to Wyzowl’s fourth annual State of Video Marketing Survey, the number of companies using video for marketing purposes is up in 2018 almost 20% from 2017.  Additionally, 81% […]