Monthly Archives: October 2018

5 Key Insights: The Special Challenge of Digital Marketing for Small Law Firms

Small Law Firm Digital Marketing

There are times when lawyers are part of one big industry, and there are times when lawyers stratify themselves into many, many subgroups.  Whether it is distinguishing by law school, specialty of practice, or types of clients, there are many ways to slice up the different legal practitioners out there.  And when it comes to […]

4 Cutting Edge Trends In Digital Marketing For Law Firms

Digital Marketing Trends for Law Firms

You are a lawyer looking to capture your online brand, your image, and your reputation.  You want to grab the interest – and business – of potential clients who visit your website. Most likely, you immediately jump to including impressive images of courthouses, gavels, courtrooms, and law books.  You may feel that you need to […]

Are You Trapped In A Long-Term Marketing Contract for Your Law Firm? There May Be An Escape

Don't Be Trapped in Long Term Digital Marketing Contracts Finger Trap

It seems to be a bad year for well-known legal marketing company FindLaw.  In 2018, FindLaw has been named as a defendant in two unrelated cases, both of which allege that FindLaw has provided far less than what was promised. FindLaw Finds That It Is In Legal Hot Water In one case, a Dallas attorney […]

Law Firms Need to Extend Their Brand: Paid Search Ads (PPC) Bring Ideal Clients To Your Website

Pay Per Click Advertising

Today, competition for both clients and top talent is stiff in the legal industry.  How do you get ahead of the curve for both challenges?  The answer is digital marketing.  And not just any old digital marketing, but marketing strategies that go beyond your website and bring clients to your website. One great way to […]