Monthly Archives: April 2019

Is Your Firm Ready for a Digital Transformation?

Law Firm Digital Marketing Agency

Digital Transformation.  That is the latest business buzzword today.  The term has a bit of a Star Trek/sci-fi feel to it, right?  It might even make a great premise for the next artificial-intelligence-man-versus-robot blockbuster movie.  Yet, in business terms it means something immensely more practical. Defining “Digital Transformation” Some, like the collective authors at Wikipedia, […]

Let’s Talk Branding

Digital Branding Firm West Palm Beach Florida

There is a marketing buzzword that is essential to creating a coherent, cohesive, and compelling strategic marketing approach – regardless of whether it is analog or digital marketing.  That buzzword is “branding.” While it might sound akin to the kinds of business terms that may exude corporate pretentiousness like “silos,” “onboarding,” and “synergies,” it is […]

How Critical is Mobile Law Firm Marketing?

Digital Marketing Agency West Palm Beach

The answer to that question is “extremely critical.”  The statistics are amazing.  At least over 70% of all internet traffic is currently happening on mobile phones and tablets.  Also, 50% of Americans conduct all their online activities on a mobile device, meaning that the only device they use to go online is a mobile one.  […]