A marketing plan needs to fit the law firm doing the planning. That may sound like it makes intuitive common sense, but when you get momentum for a particular marketing approach, sometimes matters like scope and appropriate reach get a lost in the mix. Remember the size, client base, and surrounding competitors of a law firm can impact considerably a marketing approach.
Further, smaller law firms may not as quickly realize how much the question of scope and scale can send a marketing campaign quickly sideways. By contrast, large, national law firms have the financial wherewithal to utilize sweeping, national-in-scope, marketing approaches that have nation-wide application.
What that means for smaller law firms is that staying a little closer to home base could be a smart move. Indeed, using local search engine optimization keywords and techniques can help you focus on a specific region in which your law firm is a player. That way, you can enhance your marketing efforts towards clients in your region. Thus, to maximize the marketing net you throw, and enhance your book of business in the process, a local approach is the way to go.
In this article, Oamii, a top law firm digital marketing agency in South Florida, will give you 4 easy marketing steps to launch an effective small law firm marketing campaign that capitalizes on your firm’s strengths and does not expose any weaknesses due to scale. For more information about Oamii, and how we can help, by taking the marketing worry off of your hands, please fill out our online contact form, or call us at 561-228-4111 today.
Step 1 – Focus Locally with Local SEO
The basis for any successful SEO plan is to use keywords that are local. As you likely know, your website will rank higher on search engines if you have content on your site this rich in keywords that are often used in browser searches. In other words, when a user puts in a word or phrase into a search engine, the engine (like Google) will pull up those websites that have the same or similar keywords and display the results in a certain order. Thus, if your website has content containing words about your area of practice and your location, then potential clients looking for your area of practice “nearby” will likely get your site higher up in their results.
Also, do not forget to make sure that the content on your website has a “meta description” that also contains the local keywords. A meta description with those SEO terms will make your ranking even higher.
Step 2 – Content that is Specific to Location
A good firm website has informative content to help users with the services you provide. When you have bios, frequently asked questions, and practice-specific pages, your credibility as a firm increases. The next level for you to consider is to make sure that your informative content includes several mentions of location. By telling users your locale in your content, you are increasing your chances for better search engine rankings for those who live in your immediate area.
Step 3 – Citations Online
Your law firm’s basic contact information – name, address, phone, email, and website are considered “online citations.” Those citations should be prominent throughout your website. Why is that important? Simply, because you want to make sure it is easy for any potential client to contact you.
While it may go without saying, mistakes can happen. You do not want a typo or other mistake in your online citations. A search engine scans a site for consistency. So, if your online citations do not agree from page to page, you could have a problem. Therefore, be sure to check, every once in a while, that your citations are accurate.
Step 4 – Get a Handle on Reviews
Businesses often can get overwhelmed with how to deal with online reviews. If you are a small law firm, you want to be sure to stay on top of online reviews. If a review appears on a site that you can edit, then see if you are able to manage the reviews on that site. Otherwise, it is better to respond to a negative review than leave it hanging out there. The response can give you a chance to show to users that you can responsibly deal with an unhappy client. In fact, if done diplomatically, a response to a negative review can really work in your favor.
Oamii is a Top Digital Marketing Agency in South Florida
Oamii was founded in 2003 as a software engineering firm under the name Elite Consulting. In 2015, the company went through a re-branding process to the new name Oamii. Our head office is in West Palm Beach, USA in addition to satellite offices in Ottawa, Canada, and Dubai UAE.
Our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses. We stand behind our commitments by ensuring exceptional services, quality leadership and technical expertise. As a result, we have become a leader in the West Palm Beach digital marketing arena. Furthermore, we also provide software engineering consulting services to both private and public sector clients. These services include project management, software development, testing, quality assurance and much more for desktop, mobile and cloud applications. We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.
Implementing successful projects require an effective combination of capabilities, methodologies, tools and techniques. By integrating our years of technical experience with proven business strategies, we are able to deliver seamless solutions anywhere in the world.
Our team utilizes industry-leading methodologies to develop our website designs combined with search engine optimization and advanced programming techniques. Agile Scrum is at the core of our solutions to improve team productivity, moral, and overall product development process. In addition, we provide valuable content and utilize user-friendly designs that encourage visitor interaction. We work hard to build meaningful connections between our clients and their customers via our human-centred designs.
To learn more, please fill out our online contact form, or call us at 561-228-4111 today.