9 Tips to Help Your HVAC Business Find New Customers

If you run an HVAC business, you’re likely aware of how challenging it is to stand out from the crowd. At the moment of writing, a simple search of Google business pages revealed over 200 HVAC service companies operating in the Palm Beach area alone. 

Attracting new customers in such a saturated market is hard, but it’s not impossible. The key is investing some time and money into marketing.

Fortunately, in today’s day and age, most marketing happens online so you can achieve extraordinary results without a large budget. 

So how do you start? Here are 9 tips to help your HVAC business find new customers and thrive that you can start using today. 

1. Work on your Google Business Profile

A Google Business Profile is essential to establish a strong local presence. Setting up a listing is relatively easy and ensures potential customers can find you whenever they need HVAC services. 

That’s just the starting point, though. A successful Google Business Profile also needs to contain relevant information, such as:

• 
  Working hours
• Company info
• Photos of past jobs
• FAQs
• Reviews

Out of all these elements, customer reviews are by far the most important. Positive feedback proves that you deliver quality services and it may help potential customers choose you over other companies. It’s also important to note that reviews have a massive impact on your overall search engine ranking. So, in a sense, you can reach marketing goals by generating more positive reviews.

What’s the best way to do this?

Asking customers to leave a review is a good start. Most people forget to do so, even if they’re happy with services. A simple text message or an email reminding them how much reviews matter to you will increase your chances of locking down that positive review. 

2. Optimize Your Website

Before implementing a robust search engine optimization (SEO) strategy, you must build a responsive website that performs well on a technical level.

Also, make sure to include all the information that potential customers want to see, including:

• Contact information
• Services you offer
• Photos outlining your past work
• Contact form

With your site in place, you can start doing basic SEO. This is a practice of optimizing content and user experience on your website so it ranks higher on search engine results. Since most of your customers will be in your area, it’s best to focus on local SEO to grow your business. 

3. Advertise Your Services on Google

You can outrank your competition by using Google’s affordable advertising options. 

Generally, it takes a long time to build organic traffic through SEO and even longer to build a spotless reputation and brand recognition. With paid advertising, you can do both in a fraction of the time. 

There are two types of ads available:

• 
  Pay-per-click (PPC) ads
• Local service ads

With PPC, you bid on target keywords to reach the top space in search results. For instance, if you win the bid for a local keyword such as “AC repair Jacksonville”, your ad will appear on top of the search results when people search for that particular term. 

Local service ads are even more cost-effective because they outrank the regular PPC ads and allow customers to contact you directly from the ad. You’re also paying only for the leads that reach out, making Google’s local service ads the most affordable option for HVAC businesses. 

4. Establish a Social Media Presence

The next one on our list of 9 tips to help your HVAC business find new customers is a no-brainer. 

Social media platforms can help you improve your online presence and organically connect with your target audience. Since everyone and their mother spends multiple hours a day on these sites, social media offers a big opportunity to generate new business.

The success here starts with sharing valuable and exciting content. Social media is more casual, and you can use posts as a way to engage your followers while building your brand at the same time. 

Most people struggle to come up with content ideas, so here are some ideas you can use to get things going:

• News about latest HVAC technology
• Air conditioning tips
• Before-and-after photos and videos
• Client testimonials
• Special offers
• Casual memes or video content

While Facebook is a must, you should also open accounts on X (formerly Twitter), Instagram, or LinkedIn (which is less casual and requires you to modify your content to appease a more serious audience). 

5. Run Social Media Ads

With social media advertising, you can expand your reach, target your ideal clients, and make small adjustments until you reach the best results and find the right people. 

The best social media platforms for paid ads are Facebook and Instagram (Meta ads), which you can use to target homeowners. 

To attract commercial clients, you should spend more of your marketing dollars on advertising on sites such as LinkedIn. 

6. Reach Existing Clients Through Email Marketing

Do you want to infuse your business with more cash? Then, focus on your existing client base to generate more business. One of the best ways to do so is through email, which you can leverage to promote new services, upgrades, and special offers. 

The biggest mistake we see HVAC companies make in their email marketing campaigns is focusing too much on making sales. You should share emails that provide value to your subscribers. A good rule of thumb is to send one sales-related email per five emails that contain useful and engaging content.

7. Start a Customer Referral Program 

Want to spread a positive message through word-of-mouth marketing with a limited budget?

Start a customer referral program. 

For instance, you can offer discounts on AC maintenance for loyal customers for client referrals. Alternatively, a $100 credit per closed sale is a great way to incentivize customers to spread the positive word. 

Whatever it may be, choose an appropriate reward and your loyal customers will do your marketing for you. 

8. Create Business Cards

The next one on our list of 9 tips to help your HVAC business find new customers hasn’t got anything to do with the internet. You only need to know that business cards are a cheap method of promoting your services in person and are still a valuable resource for those looking to gain new customers.

You can also try digital business cards to share information with potential customers faster by using only your phone. 

9. Invest in Vehicle Wraps

If you want to exude professionalism and passively promote your HVAC company, decorating your vehicles with wraps or decals will fulfill this purpose. Show up to your customers in style and the entire neighborhood will take notice, ultimately helping you build a solid brand in the area. 

Get it Right the First Time

If you have the time and willpower, you’ll improve your online and offline standing by implementing some of these tips in your daily workflow. 

The question is, do you have enough time to pivot the initial success of your marketing effort in order to support your newfound growth? 

After all, the tips provided here are a good starting point but are by no means the be-all and end-all of marketing. Search algorithms change, keywords get more congested, and there will be a day when you may require an entire team to handle different aspects of your online presence.

You can get it right (and obtain faster results) by partnering up with a marketing agency with expertise in the HVAC field. At Oamii, we helped support many businesses in this industry with top-notch digital marketing services and facilitated their online growth. 

With an entire team of specialists at your disposal, you can maximize the efficiency of your marketing budget, attract new customers, and start dominating your local market. 

If you like what you just read, get started by filling out our contact form.