You own your own law firm, or, you have been entrusted with the task of bringing in more business. How do you optimize your website to grow the number of organic leads, that is, people who find their way to you naturally? There are some things to consider when building your marketing plan and attracting potential customers to your website. How much are you willing to pay for ads? How much time are you willing to put in making sure your content is accessible?
We will address a number of these items, including your website, advertisements, and SEO.
It All Roads Lead (or Should Lead) to Your Firm’s Website
The most important part of your marketing plan is your firm’s website. The key for lead generation is to get people to click on your website.
Your website is the backbone of your digital presence. We use technology to make so many decisions in today’s world, from finding the best route on our commute to work to finding someone to cut our hair, to finding legal representation. We compare multiple offerings based on the service, the price point, and the reviews left by other customers and clients.
Because smartphones are now ubiquitous and we carry powerful computers in the palms of our hands, people will often look something up as soon as it occurs to them, wherever they are. In fact, most searches for lawyers come from mobile devices. So what does that mean for you?
Your website must have a clean, well-supported mobile look, i.e., your site needs to be optimized for mobile devices. You will lose any momentum gained in the other steps of the lead generation process if your prospective clients arrive at a buggy site that doesn’t load, or doesn’t load well because you don’t have a web presence optimized for a mobile user.
Your contact link should be prominently displayed on your website’s front page. Have links to testimonials, reviews, and any positive media coverage for your firm. A scrolling link in the sidebar that will take people to your contact information is an ever-present call-to-action and will make people who are convinced by your website content more likely to reach out for a consultation if they do not have to go looking for your contact page.
You may use a popup when people close the webpage your site is on, but having a popup as soon as they visit will discourage many of your prospects. As it is, a very small minority—less than 5 percent—of the visitors to your site are likely to be converts. Capture more of that majority by using some of the advertisement tools below.
Digital Billboards – Not a Bad Idea
Advertisement is necessary to grow your brand and your business. Small practices may benefit more than large firms from Pay-per-click (PPC) advertisements because you can only take on so much of a workload.
That said, one of the best ways to reach people is with retargeting ads. This is where the Google analytics some into play, and ads for your business appear on pages when people who have visited your website are browsing elsewhere on the internet and see an ad for you elsewhere, after they have looked through your information.
Paying for lead generation compilers means a steady stream of leads, however, they may not all be high quality leads. So, tread carefully here. The practices of those companies may not abide by the ethical rules lawyers are required to follow in your state.
Seeing to Your SEO
This is a term everywhere on the internet today. Fifteen years ago it may have been enough just to have a website. But, with so many people in business and the internet so accessible, you have to make yourself stand out from the competition and display high quality content.
Do not duplicate information. When a page has the same information as another page, whether it is on your website or an external site, its overall quality is lowered and is less likely to show up high on the search results. Make sure you have a good web developer who will use schema in your website’s code. While invisible to visitors, this code helps your site rank higher.
Work With a Digital Marketing Firm
Oamii is a digital marketing firm with experience in these and other lead generation strategies to grow your presence and allow you to reach more people who are searching for the services you offer. We empower you with the tools to gain organic leads and visitors to bring in more business and make sure you have success.
Indeed, as a business owner, you’re always looking for new and innovative ways to increase traffic to your website which translates into sales. Before doing so, you must first understand that the majority of potential clients on the internet don’t look past the first page of search engines. You’re missing out on a lot of potential revenue if you’re not where people are looking. That’s where we come in. Oamii is the leader of search engine optimization in West Palm Beach.
Oamii understands the importance of SEO services and we dedicate ourselves to optimizing your web pages to deliver quality content to bring in new business. We have the tools and the team to make sure that your webpage and your business is not only top-of-mind, but also top-of-search engine!
When you invest in advertising, you want to work with an agency that brings your law firm the best results. You want to get the most out of your advertising budget and get the best return on investment. We at Oamii provide quality products and services to our clients while keeping their best interests in mind. Our deliverables are always provided on schedule, budget, and scope.
We have efficient digital marketing systems in place with clearly set goals and expectations. We encourage continuous improvement which in turn improves your bottom line.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach with the help of an experienced, professional, digital marketing agency, look no farther than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.