4 Great Ways for Your Law Firm to Rise Above the Pack

Oamii - Digital Marketing Research Analyst for Law Firm

As a player in the law firm world, you are dealing with what can only be described as a constantly rising floor, particularly in terms of law firm marketing.  What that means is that as your competitors in the industry get wise to certain law firm marketing techniques, you then need to do one better […]

Fine Tune Your Firm’s Digital Marketing for the New Year

Oamii - Fine Tuning Digital Marketing Strategy

Welcome to 2019!  It is a New Year.  That means time to assess your law firm’s goals, make resolutions, and make a fresh start.  While you might have on your list of New Year’s resolutions things like losing weight, exercising more, and stopping to smell the roses, we’ll bet that one of your New Year’s […]

The Value of a Free Domain Audit Report for Law Firms

Oamii - Marketing Strategy Specialists

We all know that competition among law firms is stiff.  Anything that your firm can do to set itself apart from the competition is key to survival.  Over the last decade, it has become clear that an online presence has become as important, if not more important, than other forms of non-digital advertising. In our […]

Market Segmentation. What Is It and can It Help My Law Firm Marketing?

Market Segmentation For Law Firm

Law firms cannot avoid the need to engage in digital marketing.  According to a 2015 study, just a few years ago about 65% of all law firm websites were not optimized for mobile devices, 27% did not have the firm’s phone number on the home page, and – shockingly – about 40% of law firms […]

What’s the State-a Your Data? Leveraging Data to Market Your Law Firm Successfully

Digital Marketing for Your Law Firm

“I don’t do math, that’s why I went to law school.”  That joke has been around for a while, but it never seems to get old.  That’s partly because there’s so much truth to it.  People who are typically drawn to the practice of law are not big fans of working with numbers.  They like […]