Diversifying your law firm marketing is the best way to hedge your bets and capture the most leads. Yet, you want to be smart with your marketing budget. In this article, we will discuss the top 10 pay per click strategies that are trending today. If, after reading this article, you have more questions about […]
20
Jul
Jul
What makes a law firm successful? Clients. How do you get clients? You put the word out into the marketplace about the services you provide, you get leads, and hopefully convert some of those leads to paying clients so you can provide them with a service. So, a law firm website is a way to […]
13
Jul
Jul
A law firm is a business, no question about it. As a business, you need to get out in the market, generate leads for possible clients, and see if you can convert those leads into paying clients. Sounds easy, right? Of course not. Like most things, effectively marketing your law firm is much “easier said […]
06
Jul
Jul
The only thing constant is change, and that certainly applies to the world of digital marketing for law firms. Though we might think that it is a source of frustration to have to continue to shift approaches to get results, that is actually what marketing is all about. In order to get noticed, you need […]
29
Jun
Jun
Let’s look into the rearview mirror for a second. “Back in the day,” as they say, legal advertising was done in an analog world. That meant, beyond cocktail parties and word of mouth, legal marketing could mean bus stop bench ads, billboards, radio spots, or ads in the local newspaper. For those who have practiced […]
22
Jun
Jun
There is an upside, and a downside, to most things. That is, of course, true with pay-per-click (PPC) advertising as with any kind of marketing for law firms. With pay-per-click advertising, your ads can appear on a Google search engine results page, or you can have him appear on other websites, and you only pay […]