Email is the “best kept secret” when it comes to marketing your law firm. Now, we all hate spam, right? So, you might be asking yourself, how can email marketing be effective when it is so often equated with spam that no one reads? Well, the secret is in the approach. If you inundate everyone […]
10
Feb
Feb
Marketing is not easy. It takes time, valuable time away from your clients. It takes energy, of which we only have a finite amount. It takes creativity, even when those juices are not flowing as much as we would like. The Age-Old Marketing vs. Practicing Balance All that being said, you know the conundrum. If […]
03
Feb
Feb
Anyone who has an email inbox – which is everyone, right? – knows what it is like to get lots and lots of marketing emails. If you have a Gmail account, then you might see that the desktop version of your Gmail account will automatically separate out the emails that Gmail thinks are promotional from […]
27
Jan
Jan
There are somethings that are constantly in tension. You are inundated with legal work, yet at the same time you need to find time to market your legal practice. You know that you need to give your current clients 100% of your attention; yet, you also know that if you don’t focus on marketing, you […]
20
Jan
Jan
The brilliant Oscar Wilde once said that “the only thing worse than being talked about, is not being talked about.” It seems that Oscar Wilde might as well have been talking about life and marketing today. When it comes to marketing your law firm, like any business, listen to Oscar Wilde. You want to be […]
13
Jan
Jan
Your law firm website is your storefront to the world. But ask yourself, which business does better: the one that is tucked away somewhere on a side street that gets virtually no traffic, or the one that is prominent on the corner of Main and Broad street in the center of town? Yep, you guessed […]