We all know that a picture is worth a thousand words. There is really no denying that we are a visual culture. That explains why reading a Shakespeare play cannot compare to seeing one performed on stage, why we have all seen the movie version of something before ever reading the book that it is […]
21
Nov
Nov
How long has it been since you clicked to the second page of results in Google? Exactly. That is why you need to do what you can to get your website on that first page search engine results page (or SERP, for short). In the early days of the search engine, you still might have […]
18
Nov
Nov
One of the signature accomplishments of President George H.W. Bush administration was the Americans With Disabilities Act (ADA). In fact, it was a landmark piece of legislation that was the first of its kind in the world. Currently, the ADA has become a significant topic for many industry professionals. Many firms and companies are making […]
12
Nov
Nov
Do you know the phrase “all politics is local?” Well, that same phrase can be applied to marketing your law firm as well. For today’s blog we will devote our discussion to the notion that “all legal marketing is local.” You may be concerned every day that you and your small or mid-size law firm […]
06
Nov
Nov
Have you started thinking about your New Year’s resolutions yet? If one of your goals is to increase the leads for your small practice, then you should take into account the changing landscape of law firm digital marketing. The classic marketing example is of a funnel, from the widest possible audience you can reach down […]
30
Oct
Oct
You own your own law firm, or, you have been entrusted with the task of bringing in more business. How do you optimize your website to grow the number of organic leads, that is, people who find their way to you naturally? There are some things to consider when building your marketing plan and attracting […]