When you are marketing anything – from your law firm practice to your new lemon-juicer-meat-tenderizer-in-one invention – you will face rejection. Lots of it. Dealing with Rejection is All About Your Frame of Mind Without question, getting a practice started, or re-started after a pandemic, is daunting and full of false starts, insecurity, and rejection […]
11
May
May
Even before the coronavirus pandemic, law firms were navigating a world of enhanced technology, increasing rent costs for office space, too much downtime during a long commute, a continued blending of work and home life, and a motivation to serve clients more efficiently. All of those factors accelerated the move towards remote legal services and […]
04
May
May
They say that the COVID-19 virus does not discriminate as to which a person can be infected. The same is true with regard to the economic fallout from the virus. The COVID-19 virus does not discriminate as to what businesses will be impacted by the pandemic. Indeed, Variety magazine reports that Facebook and Google could […]
27
Apr
Apr
As you well know, networking lunches, industry conferences, and cocktail hours are gone for a while. Accordingly, the best option for your law firm marketing resources is to, of course, go online. In fact, the New York Times recently reported that online activity has surged lately, up by about 25%. You may feel inclined to […]
20
Apr
Apr
It should be obvious to most if not everyone that this time of sheltering at home, of caring for sick loved ones, and of worrying for the country’s future is certainly not a time to aggressively market a business as if nothing has changed. At the same time, it would not be productive for you […]
13
Apr
Apr
There is no sugar coating this coronavirus health crisis. The economy is taking an enormous hit, and it does not look like we will be able to really climb out of this downturn quickly. Rather, it will be more like a slower-than-desired reconstruction. In the meantime, virtually all of us are sheltering at home, wearing […]