As lawyers, we are all about the rules. After all, that’s what we do – we help others understand what the law is. When it comes to marketing our practice, however, we sometimes forget the ethics rules that place parameters on the marketing, both online and offline, that we as lawyers do. That is why […]
15
Apr
Apr
There is a marketing buzzword that is essential to creating a coherent, cohesive, and compelling strategic marketing approach – regardless of whether it is analog or digital marketing. That buzzword is “branding.” While it might sound akin to the kinds of business terms that may exude corporate pretentiousness like “silos,” “onboarding,” and “synergies,” it is […]
08
Apr
Apr
Ideas, products, business cycles, and services all come in phases. As some trends in legal digital marketing fade, other new developments come to the fore and become the “next big thing” for law firms. As one of the top digital marketing firms in West Palm Beach, FL, Oamii has done its research, and knows the […]
01
Apr
Apr
The answer to that question is “extremely critical.” The statistics are amazing. At least over 70% of all internet traffic is currently happening on mobile phones and tablets. Also, 50% of Americans conduct all their online activities on a mobile device, meaning that the only device they use to go online is a mobile one. […]
25
Mar
Mar
There is a lot of information about what should be incorporated into a good law firm website, and what is a vital component of an effective law firm digital marketing strategy. Yet, we don’t always get into the nitty gritty about how to execute that law firm digital marketing strategy. Today’s blog will break that […]
18
Mar
Mar
Everything at some point needs a “tune up.” You wouldn’t drive your car for years and years without getting the oil changed, the fluids topped off, and the engine checked. You wouldn’t play guitar without making sure it’s in tune. And you wouldn’t go too long without getting a physical from the doctor yourself. The […]