Common Small Business Pain Points On Social Media

1. Properly measuring return on investment on social media

Correctly measuring return on investment (ROI) from social media is a tough cookie to crack for many business owners and social media managers. Why is that?

The answer is simple: you’re likely measuring successes though the social channel itself by analyzing vanity metrics such as likes or impressions.

The truth is, these metrics are almost impossible to monetize and in no way, shape, or form do they relate directly to your company’s bottom line. In fact, they can only confuse the hell out of you.

A good practice when trying to quantify the value of your social media campaign is to measure the results of other advertising channels. For example, try to assess social media metrics in terms of cost-per-click.

This way you’ll have a good frame of reference to how social media marketing, and solving one of the small business pain points on social media.

2. Time and resources

One of the most prominent small business pain points on social media is budgeting in relation to available time. What that means is that business owners don’t have enough time to give proper attention to their social media presence. On the other hand, they might not have the necessary funds to hire a professional that can get the job done. 

The easiest way to soothe one of the biggest small business pain points on social media is to work closely with a professional and explain exactly what your business needs.

While it’s completely possible to learn how social media marketing works, it’s still best to work with a pro to address some of the small business pain points on social media for you and get the best balance of time vs. budget.

3. Content discovery and curation

Having a regular posting schedule is a surefire way to grow your brand’s social media presence. Once you get in the groove and start posting consistently, it’s easy for people to discover and connect to your brand. 

However, one of the small business pain points on social media is discovering content that’s relevant to your audience. At the same time, offering actual value to their customers is something that’s not that easy to achieve, especially if you have limited human resources.

One solution is providing your readers with curated content, which is also easier said than done. Content can quickly get stale, so you’ll have to put in a lot of effort to update it regularly while also not running out of ideas.

4. Increasing the number of social media shares

There’s still a bit of a debate going around about how social media affects search engine rankings. Some professionals claim that there is a direct correlation between social media shares and content rankings.

This means that getting a bunch of likes should be secondary to publishing content that your audience might want to share. 

Additionally, more shares equal more backlinks which means that shareable content will give your website more authority.

5. Knowing and building a relationship with your audience

Social media is perfect for building a relationship with your current and potential customers. That brings us to another one of small business pain points on social media - getting to know your audience and engaging with them on a regular basis.

It’s quite challenging to accurately define what your audience resonates with. Discovering and measuring how your audience connects to the content you put out requires setting objectives and properly analyzing data.

Engaging with your audience is also something you need to do consistently. For instance, if a customer tags you on a social media platform, it’s your job to respond to them. 

There can’t be any excuses here. Failing to nurture your audience could have a negative impact on your brand. If you make a habit of sporadically (or not at all) responding to your potential customers and brand lovers, you’ll quickly see your numbers go down.

6. Balancing social media presence on multiple platforms

The sheer number of emerging new platforms has directly caused even more small business pain points on social media. Gone are the days of Facebook reigning supreme - businesses nowadays have to direct their efforts on multiple platforms.

The danger here is spreading yourself too thin.

The right audience for you might not use each and every social media channel. It’s on you to discover if a certain platform is worth investing your time in. For instance, maybe your audience doesn’t use TikTok so posting there would be just a waste of time. 

Then, there’s a real possibility of getting complacent and sharing unoptimized duplicate content across different platforms. As a result, you’ll harm your ROI which will make small business pain points on social media way worse.

7. Lack of knowledge

Make no mistake - mastering social media is not an easy task. You’ve got to know the audience, best times to post and learn the algorithm to a T.

If you’ve got the time, you should be proactive and mitigate numerous small business pain points on social media that stem from missing out on key pieces of information and expertise.

We recommend you take an hour out of a week to sift through resources available online. You can find loads of tutorials aimed at beginners and there are even training courses you can attend. 

Just don’t expect that taking a single beginner course will suffice. The social media game is constantly evolving and it’s not uncommon to wake up one day and find that the entire algorithm on a platform has dramatically changed. 

You’ve got to be aware of what’s happening because any update will require you to switch up your approach. For instance, you should know that Instagram’s algorithm now favors video content so you can adjust your content accordingly - and avoid one of the most common small business pain points on social media.

8. Lack of support

If you want to micromanage everything yourself -(as most business owners do) be our guest.  But to put it bluntly - the solution to most of these small business pain points on social media is to hire a professional.

Being involved in everything from content creation to interacting with customers will negatively impact your mental health and your company. There simply isn’t enough time in the day to have a quality output by overseeing everything. What you need is a reliable team of people who can take your social media (and by proxy, your business)  to the next level.

What about the cost, you ask? 

Sure, you’ll need to put together a budget, but there are companies out there that won’t take you to the cleaners.

For instance, here at Oamii, we’re familiar with the small business pain points on social media you’re probably experiencing. That’s why we’re laser-focused on bringing you the best service possible at an affordable price. 

You’ve worked hard so far and you owe yourself the pleasure of working with an agency that can help you see clear results of your social media marketing campaigns. You will get the most bang for your buck while also getting the best ROI possible. 

All of that without breaking the bank!

Pain-free social media marketing

If you relate to any of these problems, it’s time to take action. You’ve got a long way to go before you address all of the small business pain points on social media, but we think it’s manageable. After all, the longest journey starts with but a single step. 

The problem here is that you need to strike a perfect balance between time and available funds. If you don’t have enough human resources to manage social media in-house, going with an agency is the best thing you can do.

However, if you don’t have enough money to shell out for pros, it’s fine - but you and your employees will need to put in quite a bit more time and effort to make it happen.

In any case, feel free to contact us at Oamii - we’ll help you market your small business and see results from your social media campaigns. Please fill out our online contact form, or call us at 561-228-4111 today.