There is an upside, and a downside, to most things. That is, of course, true with pay-per-click (PPC) advertising as with any kind of marketing for law firms.
With pay-per-click advertising, your ads can appear on a Google search engine results page, or you can have him appear on other websites, and you only pay when a user clicks on your advertisement. So, pay-per-click advertising for law firms can be very effective when you use the right ad, with the right keywords, and get the most out of your marketing budget. That said, the legal field is very competitive. If you don’t use pay-per-click ads correctly, you could end up wasting a lot of money. Accordingly, in this article, we’re going to talk about 8 mistakes that you should avoid in your own PPC campaigns.
If, after reading this article, you have more questions about PPC services in West Palm Beach, then we welcome you to reach out to Oamii. We can provide great information on how you can better market your law practice.
Oamii, the PPC services provider in West Palm Beach, is here to help you with all of your digital marketing needs. We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact us today. Our Oamii marketing professionals can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.
1. The Power of Images
It is fairly common knowledge now that visuals, pictures, and other types of images will draw the user’s eyes more quickly than just regular text on the screen. Because of that, it would be a mistake not to have images in your PPC ad campaign. To ensure that your advertisements are distinguished from other advertisements, choosing appropriate images that express the brand of your firm are a great way to go.
2. Refreshing Your Campaigns
In order to generate relevant traffic to your website, it is better to employ many smaller, short-term ad campaigns. Running never-ending campaigns are not the best way to employ PPC ads.
3. An Overabundance of Keywords
You might initially think that more keywords are better than less in a PPC ad. In practice, however, too many keywords will get a little problematic. In fact, when you are dealing with too many keywords, you might actually lower the effect of the ad. A smaller number of keywords that are most relevant to your firm’s brand is the most effective approach for PPC advertisements.
4. What to do With Underperforming Keywords?
Unfortunately, you cannot have a “set it and forget it” attitude with PPC ads. You need to continually check your keywords to determine which ones perform the best. For the ones that don’t achieve the best results, the ones that are not in sync with your firm’s practice areas, or the ones that are not relevant to your landing page theme, you have to take out those underperforming keywords.
5. The Notion of Re-Marketing
Re-marketing or re-targeting campaigns allow your PPC advertisements to be shown to those users who expressed some initial interest in your firm by clicking on your website. Many users will look through your website without becoming clients. That is par for the course. But, it is a good idea to re-market to them so you stay top-of-mind for when that person does need your legal services.
6. Checking Your Finances for Each Click
When it comes to marketing, the goal is to get a return on your investment, also known as “ROI.” So, when you bid on each campaign, that number should be lower than the profit that you are getting from those clicks. Accordingly, you need to keep checking and doing some financial math to make sure that you are making more money than you are spending on the PPC ad. Simple, but worth remembering.
7. Forgetting That You Have A Campaign
Though it would be nice, PPC ads cannot run on autopilot. You need to keep on checking, probably daily, to make sure the ad is getting the return that your law firm needs. It is a bad idea to forget about it for a number of days only to come back and realize that it has not been that effective for your firm. It is not a bad idea to set up a reminder in your calendar to check on your PPC advertisements.
8. The Number of Clicks Doesn’t Always Mean Success
You might think, at first blush, that the more time someone clicks on your ad, the better your campaign is. That, however, is not always the case. Remember, the goal is to get a return on your marketing investment. So, if a lot of users are clicking on your ad, but not converting into clients, then more clicks aren’t necessarily better. You want to employ some conversion tracking to make sure that your PPC ad is effective in getting you real paying clients.
Overall, you are spending valuable marketing dollars on PPC advertisements. Accordingly, you want to make sure that you are getting the most ROI that you can. Good luck, and market on!
Let Oamii Guide You With PPC Services in West Palm Beach.
Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal website design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.
For PPC services in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use the best legal marketing provider in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, legal marketing provider in West Palm Beach. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.