When it comes to digital marketing there are countless strategies and tactics that can be used. PPC advertising, SEO, SEM, SMM, Email marketing, and the list goes on. Different strategies work better for certain businesses. But one thing that is undeniable, your business needs a social media presence.
Whether you run a small local business or a large national company, social media is an essential piece of every successful marketing strategy. Consumers spend nearly two hours a day on social media and the majority of that time is spent on Facebook and Instagram. Although Facebook generated unfavorable press due to its data collection policies, nearly 93% of buying decisions are due to social media influence. The facts are hard to ignore, which is why over 50 million business pages exist on Facebook.
What is Facebook Marketing
Facebook marketing offers different approaches for business, both of which are advisable. Organic Facebook marketing involves having a established and verified presence (a Facebook Business page). The page allows you to regularly post updates, engage directly with current or potential customers, share relevant content, provide feedback, and give users an easy way to get in touch with your business.
While an organic Facebook presence is important for establishing trust in your brand, it is insufficient on its own. The real strength to Facebook marketing is through paid advertising through a Business Manager account. This tools is free, just like a Business page, and offers the ability to manage multiple campaigns, create ads and track performance, and assign permissions to employees or external agencies.
If you’re not utilizing Facebook marketing strategies you are losing out on customers and here’s why.
Your customers are on Facebook
When it comes to business, facts are the hard evidence that we base decisions on. Facebook boasts over 2 billion users worldwide. Despite common misconception, Facebook isn’t just for younger audiences. In fact, over 65% of adults over the age of 65 use Facebook actively. No matter who your customers are, they are using Facebook.
Facebook is the most targeted form of digital advertising
While Search Engine advertising has the ability to meet potential customers when they need you, Facebook paid ads give businesses that ability to form highly targeted audiences so your brand can reach the exact customer that you want.
Though Facebook you can advertise to people by age, recent life events, interests, location, job title, purchasing behaviors, and more. The list really does go on forever. If you really know your customers, you can utilize paid Facebook ads to really engage them with your brand. On the other hand, if you are unsure about your audience, you can test your brand against different interest and demographics to help paint a picture of who you should be speaking to.
Facebook increases brand awareness
Facebook has the ability to build brand awareness through both paid and organic efforts. If you want your business to be seen my millions or billions of prospective customers, Facebook marketing is imperative.
From an organic standpoint, Facebook features allows users to interact with photos, videos, and posts. Users can share content that they find engaging and relevant with their social network. They can react and give feedback which is displayed to their friends and family. One good piece of content can become viral overnight, organically, by utilizing Facebook marketing strategies.
On a paid advertising front, Facebook can significantly build brand awareness. With a budget as small as $5 a day, your business can reach thousands of unique users. It is a great way to make sure that people are aware of your brand and what you have to offer. The greatest way to make sure that people become your customers is to make sure they are familiar with your brand when they are ready to make a purchasing decision.
Facebook communicates authority
Customers are becoming much savvier about the ways they decide which businesses to support. Before making decisions, they do searches for websites and social proofing companies to support those that are leaders in their industries. An empty storefront is unlikely to attract new customers. The same goes with digital storefronts such as a Facebook page. Brand that build robust profiles and frequently post relevant content build the authority of the brand in their specific space.
Building authority is important for businesses because you want to make a positive first impression on your customers. By utilizing Facebook, your brand has the opportunity to do so by showing that you are trustworthy, knowledgeable, approachable, and relevant to them.
Facebook is cost efficient
When it comes to Facebook advertising, it one of the most cost-effective advertising platforms available in the digital landscape. While Search Engine advertising is a very successful and useful tool, Facebook advertising allows for the most detailed targeting in digital advertising. You have the ability to target previous customers for new products or services, people who have been to your website and taken certain actions, deliver forms through your ads, and so much more. Facebook offers different ad formats, measurements of success, and reporting not offered on search networks.
Utilizing the intricate targeting, advertising goals, and ad types through Facebook gives businesses the ability to get the highest return for the lowest cost with their advertising budget. It is one of the most effective ways to measure and scale the return of your advertising efforts.
Plus, Facebook does not operate on an auction system like search advertising. This means you don’t have to worry about large companies with gigantic budgets inflating the cost-per-click prices. With Facebook ads, it’s just you and your audience. As long as your ads are engaging and relevant, they are likely to perform efficiently.
Still have questions before diving into Facebook marketing? We definitely understand. At Oamii, we provide expert Facebook management services in West Palm Beach. We welcome you to contact us to learn more about what Oamii can do for your Facebooks ads and marketing strategies.
Fill out our online contact form, or call us at 561-228-4111 today.