Even before the coronavirus pandemic, law firms were navigating a world of enhanced technology, increasing rent costs for office space, too much downtime during a long commute, a continued blending of work and home life, and a motivation to serve clients more efficiently. All of those factors accelerated the move towards remote legal services and the advent of the “virtual law firm.”
COVID-19 Marks the Beginning of a New Virtual/Remote Era for Legal Services
Now we have the novel coronavirus pandemic that has left most of us sheltering in place for the time being. So, is the pandemic the final straw that makes the legal industry move in earnest towards providing remote legal services as the primary mode of operation? Perhaps so.
Indeed, it is not far-fetched to envision a world where legal services are cloud-based, where law firms exist largely in the cloud and have small offices nationwide for short client meetings, or where American law firms have no brick-and-mortar locations at all. One CEO of a virtual law firm based in San Francisco admits that almost all legal services are provided via phone and email anyway. The need for a physical law office space has, therefore, become less relevant.
In this article, we will explore that theme a little more deeply. We will discuss the important considerations around what managing and marketing a law firm remotely would look like moving forward. Certainly, we are already getting a taste of that type of arrangement now because of the COVID-19 pandemic.
If, after reading this article, you have more questions about how to better digitally manage and market your practice we invite you to reach out to Oamii.
Oamii, providing top digital marketing services in West Palm Beach, is here to help you with all of your digital marketing needs. We are up and running at full speed during this crisis. So, we invite you to contact our firm for digital marketing services in West Palm Beach, FL. Our Oamii marketing professionals can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.
Managing a Practice Remotely
If the coronavirus has taught us anything, it is on how to manage work and life remotely. Here are a few things that are of primary importance to keeping a remote law firm humming along.
1. Clear Expectations for Staff and Clients
Making the transition from in-person law practice to a remote law firm model requires substantial, and continued communication. As lawyers, we often must manage our client’s expectations with regard to the success of any given case. The same holds true with a remote law firm.
Staff should be clear about what the remote work expectations and procedures will be. How information will be communicated, what software will be used, how meetings will be handled, and how the will project be submitted should all be worked out in as much detail as possible.
The same is true of clients. Setting the modes of communication and expectations as to how quickly you will respond to requests should be done upfront, so everyone is on the same page.
2. Have the Right Tech for Remote Work
It is likely that you have some IT assistance in your law firm. Accordingly, have those IT resources put to the task of making sure that everyone’s home computers can easily connect to the necessary law firm systems.
In addition to VPN access, or cloud-based file management, MS Teams or Slack are great for chat and collaboration, and video conferencing can be handled on Zoom, MS Teams, or Google Hangouts. Of course, IT should also be focused on cybersecurity.
3. Maintain Client Contact
With clients, there is no need to cancel meetings during the pandemic, just move them to phone or video. Keep your clients apprised of court dates via email and give your clients the option to pay you online. Frankly, you are likely already doing a lot of these activities remotely already.
Marketing the Practice Remotely
Without the ability to network, it will be tough moving forward to gain clients through in-person meetings, conferences, and lunches. That means that your digital marketing game needs to be that much better.
There are so many digital marketing opportunities, from optimizing your firm’s website and planning effective email campaigns, to pay-per-click advertising and adding video content to your site that the time is now to delve into the best way for your firm to capitalize on digital marketing strategies.
Oamii Will Provide the Digital Marketing Services in West Palm Beach for You.
Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment. The firm for digital marketing services in West Palm Beach, Oamii, provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing provider in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, legal marketing provider in West Palm Beach. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.