How an Orlando Search Engine Consultant Can Help Your Business

Today's businesses understand the importance of reaching the first page of search engine results pages (SERP) for the right keywords. What many fail to understand, though, is that there are more than two roads that lead to that goal.

Most firms will either try to optimize their website and content in-house (cheaper, riskier), or will simply hire a major SEO agency and let the pros do their thing (expensive, surefire).

However, there's a perfect middle-ground here, and that's hiring an Orlando search engine consultant.

An Orlando search engine consultant will not cost as much as a full-blown SEO agency (after all, it's just one person, so the expenses are slashed), but he/she will also not do the gruntwork (after all, it's just one person).

In other words, there are three roads (and a combination of said roads) that can take you to the fabled land of the NO.1 SERP.

Which one is best for you? Read below and find out!

SEO consultant VS SEO agency

Here at Oamii, we offer Orlando search engine consultant services and standard agency solutions, so we know a thing or two about the pros and cons of both. One is not better than the other, as their goals are completely different, and it mostly boils down to what you want to achieve.

 Let’s see the key differences between the two:

Search engine optimization consultant

An Orlando search engine consultant is perfect for businesses who want more control over their future SEO endeavors or want to train their team on the ins and outs of search engine rankings.

When working with an SEO consultant, they’ll first audit your current practices and put together a new customized plan for your business. Next, you‘ll have to sign off on that strategy, and if your staff doesn’t possess the necessary knowledge in SEO, an Orlando search engine consultant can help you upskill your current team. 

In simple terms, working with a consultant gives you more control over implementation, as consultants usually don’t implement the strategy. Their job is to provide you with the steps so you can do it alone.

An Orlando search engine consultant can give you one-on-one information on how to market your business. Because you’re working with one person, you get a more personal approach when compared to working with an entire agency.

Most importantly, you can negotiate a better price with a consultant as you’re paying for the services of one person, who most likely doesn’t have as much overhead as an entire agency.

An SEO agency

Whether you go with a smaller company specializing in SEO, or a marketing agency that offers a more extensive list of services, an agency can help with both strategy and implementation.

This is perfect for businesses that don’t want to be bothered with SEO practices and don’t want to hire new staff or train their existing employees.

Naturally, this translates not only into time savings, but an agency can help you achieve results faster. 

Why?

Quite simply, they already have the talent on board and can put together a strategy a lot faster. The SEO strategy they come up with might even be more effective than a strategy created by a single person - as the old saying goes, the more, the merrier.

However, that might potentially be the downside of working with an agency. There are more people involved, so the price of implementing the strategy might be too high to offset the costs of training your staff or hiring a dedicated SEO specialist for day-to-day SEO practices.

Now that you’re familiar with the pros and cons of both services, let’s switch our attention back to the Orlando search engine consultant.

How an SEO consultant can help you

An Orlando search engine consultant can help you learn how to improve your website’s search engine ranking. This is important because it increases the chances of potential clients finding you faster than they find your competitor’s website. An SEO strategy ensures that your website gets shown to qualified visitors who are more likely to convert.

There’s a lot to do. For example, a good SEO strategy can work only if the technical details like the existing coding on your website check out. The same applies to your website’s content. An Orlando search engine consultant can give you a rundown of all things that need to be improved if your strategy is to yield the best possible results. 

This extends to the on-page SEO, which can make your website search engine friendly and includes things such as website structure, titles, tags, and page linking. 

Additionally, with a consultant, you can increase your ranking through off-page optimization, which involves acquiring backlinks for your website on other sites.

An SEO consultant can discover the best keywords for your business and your industry. Maybe your goal is to put your local business on the map, and our Orlando search engine consultant can certainly help you with that. But if you want to expand the scope of your business nationally, we can also hook you up with some of the best national keyword research possible.

The benefits of hiring an SEO consultant

Search engines rank sites according to their value to visitors. This is why quality content is so important, as high-tier websites get rewarded with higher rankings. Because you’ll offer more value, potential customers are more likely to spend time on your site, which can increase your sales. 

The same principle applies to keywords. Whether they are local, global, or national, using proper keywords will ensure that your site ranks as high as possible in relevant searches. This, in turn, brings in more visitors and ultimately gets you more sales.

It doesn’t apply to only sales alone, proper SEO can put your business on the map in real life. The more often your business pops up in search results (especially locally), the faster the word spreads, as you will get more recommendations.

Whatever it may be, an SEO strategy put together by an expert consultant will help you close more sales in the long run.

Cracking the SEO code

Many businesses try to go down the DIY route, and while that’s certainly impressive, it will take a while to see results from your SEO efforts. Having more control of your business is perfectly fine, and with an Orlando search engine consultant, you’ll only get the proper guidance and a proper strategy. 

This is why we believe a consultant is a perfect middle ground between hiring an agency at the expense of surrendering all control, and a DIY approach that is most likely bound to fail. 

At Oamii, we offer everything you need to grow your business, and whether you go for our full suite of services or just SEO consulting, we can help you see results through our holistic and fully customized approach. 

Call us at 561-228-4111 or fill out our online contact form and you can finally crack that elusive SEO code.