The most successful law firms these days are using the power of content marketing for law firms to generate new clients for their book of business. In the last five years, the number of law firms that are using blogs, i.e., content marketing for lawyers, to generate traffic to their websites has increased fourfold.
Building Your Book of Business
So, how can you get traffic from potential clients to reach your website over your competitors? How do you get the others in your firm to help move your content marketing efforts forward?
This blog will discuss the content marketing for law firm strategies so you and your firm can create successful content marketing. We’ll start with the basics and then give you some tips on the best approaches lawyers use in the industry.
Of course, the best way to kick start your content marketing is to get the help of a digital marketing agency that specializes in content marketing for lawyers. Oamii is one of the premier digital marketing agencies in West Palm Beach. If you work with Oamii, you will not have to worry about content marketing, your web development, or social media marketing – we take care of all of that for you.
On staff, Oamii has a number of legal professionals who write high-quality content for our law firm clients. Thus, you can go on focusing on what you do best – the practice of law – and we make sure that your online presence has the kind of content marketing that will bring many more clients your way. Trust us, our formula of content marketing for lawyers will bring you immediate results. To learn more about partnering with Oamii please fill out our online contact form, or call us at 561-228-4111 today.
What Does Content Marketing for Law Firms Look Like?
Simply put, content marketing is way to draw potential clients, engage them, and ultimately convert them into clients through the use of valuable, meaningful information that you (or your marketing agency) create and publish.
Content marketing is not a direct advertisement. Rather, it is providing important, helpful information in blogs or articles that provide some value to a person visiting your website.
So, if a potential client is having an issue involving something like, say, guardianship, which is an area of specialty for your firm, then putting informative content on your website about the guardianship process in court will draw that potential client in without making an obvious marketing pitch.
Content marketing for lawyers is really about providing some legal information up front – “showing your wares” if you will – so a potential client can see your expertise and make a more informed decision about which law firm to choose.
How Can Content Marketing Grow Your Law Firm?
You may ask yourself, if I am giving legal information away for free, wouldn’t that mean fewer clients would pay for my services? Not to worry. Content marketing actually increases the chances that the potential client will hire you.
The blogs and articles that you write and post on your website cannot, and are not meant to, replace actual legal consultation about a specific case. Rather, they are just offering some useful information that covers a potential client’s preliminary questions. Every person’s case is unique and requires more in-depth analysis than a blog can provide.
So, instead of giving it all away so that a potential client does not need your assistance, what the content does is demonstrate that your firm is the authority on a particular issue or area of the law, which gains trust from a potential client.
Google Rewards Good Content with Higher Rankings
More than 8 in 10 people do online research before making a decision. Of course, one of the first places to go for that research is a search engine, which is typically Google.
Successful content marketing for law firms entails:
- Publishing relevant, helpful content; that
- Uses keywords that your potential clients are using in their searches; which
- Helps your law firm’s site rank higher in search engine results; that ultimately
- Makes it easier for more potential clients to find your website.
That is the cause and effect of content marketing for lawyers.
It is important to note that websites ranking in the top 10 results on Google for any keywords have at least 2,000 words. But your website just doesn’t need to have 2,000 words somewhere. The search engine analytics are sophisticated enough to discern which content has real value and information compared to those websites that are simply packing keywords to manipulate their search engine ranking.
So, the goal is to consistently publish content that is helpful and has value to people searching on certain topics. That is when Google rewards your site with a higher ranking. In fact, it has been shown that content marketing saves firms thousands of dollars on advertising, and generates more quality leads at the end of the day. A win-win.
How to Get Started with Content Marketing for your Law Firm?
Here are five things to do to get the ball rolling in your content marketing:
- Start with a content marketing strategy. Set your objectives, your target audience, the topics you will write about, and the frequency of publishing.
- Take time to know who your target audience is. Once you know your audience, it will be much easier to think of appropriate content topics.
- Simplify the legalese. Reach your audience not by talking over them, but making the law make sense, which is what we do as lawyers all the time.
- Don’t do the hard sell. Let your content and your expertise do the selling for you. No need to make a direct pitch to your audience.
- Quantify your efforts. There are a number of tools out there that show the number of visits to your site, etc. Use those tools to tweak your marketing strategy.
Oamii Can Help With Your Content Marketing
As noted above, the best and most cost-effective way to do content marketing, is to get a marketing agency that specializes in content marketing for law firms.
For decades now, we at Oamii have provided effective content marketing for lawyers throughout the West Palm Beach region. If you want to learn more about partnering with Oamii please fill out our online contact form, or call us at 561-228-4111 today.