Contracts, Torts, Property, Civil Procedure, Constitutional Law – ah, the classes you take in law school. Do they prepare you for thinking like a lawyer? Sure. Do they hone your ability to understand dense, legal analyses? Yep. Do they unlock the noble legal principles that have guided this country since the Revolution? Of course. Do they prepare you for the business of law? Absolutely not.
As attorneys, you understand all too well that law school has very little to do with the actual practice of law. For all that you learn in law school, the art of drafting or answering a complaint, drafting or responding to discovery requests, or assembling the documents and agreements necessary for a M&A transaction, come, essentially, from on-the-job training. Those practical realities of the legal field are just not covered when you are a 1L, 2L, or 3L.
Law School Does Not Teach You How to Market Yourself or Your Firm
The same is true for marketing a legal business. In today’s legal industry, there is no question that law is a business. If you want to make a living, you need to view your practice as a business in order to attract and keep clients, and an important component of any growing business is marketing.
Just like the skill of drafting a complaint, law school never delves into how to market yourself and your practice to get a book of business. So, you likely are finding yourself – if you have your own small firm, or if you are vying for partner – doing your best to learn the ins and outs of marketing, all by yourself.
When it comes to digital marketing, it is likely that you have less time and resources to understand that world than just simple marketing.
Let the premier digital marketing agency South Florida – Oamii – help you launch your firm or your marketing efforts into the stratosphere. Our digital marketing tools and techniques will help you get the book of business you want, without having to become an expert in the whole field of marketing.
Search Engine Optimization (SEO) to Help Market Your Firm
Oamii, the top digital marketing shop in South Florida, understands that lawyers have a busy docket of cases and clients, and simply do not have the time to devote to learning digital marketing techniques. We at Oamii, therefore, provide a number of helpful digital marketing solutions that will help your firm. One of them is search engine optimization (SEO).
SEO sounds pretty daunting at first, but it is far less intimidating than you think once you get to know a little about what it can do for your website. To give you a quick primer of what SEO can do for you, take a look at some SEO basics.
SEO, What Is It?
No question, it is always good to get a 30,000-foot view of a subject before getting into the weeds. So, the purpose of search engine optimization is, simply put, to make sure that your law firm’s website ranks higher in searches relevant in the legal industry. Simply stated, when someone puts in a search term in Google, you want to make sure that you firm’s website will be one of the top results that is returned to the user.
The way that Oamii optimizes your firm’s website is by improving your relevance and credibility. Relevance means, in SEO terms, that the content on your website is applicable to the search query run by the user in Google. Credibility refers to how trustworthy Google perceives your firm’s website to be.
Improving relevance requires content that is varied, that hits upon important keywords, and that is frequently updated. Moreover, improving credibility requires high-quality content, and mentions of your firm’s name.
Rather than you having to become an expert on these types of issues, Oamii has you covered. We find new and innovative ways to increase traffic to your firm’s website, because we know that you want to be where people are looking. If you get to that sweet spot, where you are getting lots of views, then that will translate into paying clients.
A Little about “Domain Authority” and “Page Authority”
You probably do not know this, but your firm’s website is given a proprietary score. The score is a measure of how trustworthy your domain is. That score comes from the number of, and quality of, inbound links to your website. The higher the score, the higher all the pages in your domain are likely to rank when a search query is run. Page authority follows the same concept, but relates solely to a specific page on your website.
Oamii has specific SEO tools to maximize the inbound links to your firm’s website. That will then have a positive impact on your domain and page authority. When that trustworthiness score is on the upswing, then the number of people who may consider you to represent them will increase exponentially. Call Oamii at 561-228-4111 to learn more about this process.
Finally, Measuring Results
It is particularly difficult to understand if any of your online marketing efforts are having a positive impact on the bottom line without reviewing metrics to measure your SEO success.
Here is another place where Oamii, the leading digital marketing agency of South Florida, thrives. Oamii uses and understands Google Analytics, and other measuring tools, to measure the results of your SEO efforts, interpret those results, and use what was learned to tweak and polish SEO approaches in the future.
Oamii Is Available to Optimize Your Website, So You Don’t Have to Worry About It
This short primer is just a little taste of the types of SEO issues that are important for a successful digital marketing strategy for your law firm. Again, we at Oamii understand that you are busy with the practice of law. That is why we are here to provide you with SEO services to help you get clients without you having to become an expert in web marketing. You can outsource that expertise to us, and do so at a much lower cost than you would otherwise spend in learning it all yourself.
Take a moment to fill out our online contact form or call us at 561-228-4111. Speak to one of our digital marketing professionals. We at Oamii can take your firm’s website and turn it into a digital marketing powerhouse. Call today.