The Benefits Of PPC Management

What is PPC and what does it cover?

This model of internet marketing is built around advertisers paying a fee every time one of their ads is clicked. In short, you’re buying visits to your site instead of building up the organic traffic. 

When you let professionals do the PPC management Palm Beach for you, the fee per click is minimal because a click to your website is more worth than the fee that you pay. For instance, if a click costs you $2 but it results in a $200 sale, you’ve made a significant profit. 

Even though it's one of the oldest types of digital advertising, it’s still one of the best ways to see quick results. This is especially true today, with many different channels and new ways of gathering key customer data.

There is a plethora of different platforms and options available regarding PPC ads. Some of the most popular ones are:

1. Google ads: the most popular channel with the biggest reach. You can drive traffic to your website by researching the best keywords for your industry.

2. Youtube ads: believe it or not, Youtube has the second-most largest search engine on the entire internet and as such, it allows you to launch video ads and strategic remarketing campaigns.

3. Facebook ads: this channel provides you with the ability to target a specific demographic through a call to action and high-impact images.

4. Display ads: you can show your audience eye-catching banners when they’re browsing the internet or using mobile apps.

5. Retargeting ads: with these ads, you can bring back the visitors who have already visited your site. This type of ad will show up on other sites.

6. Shopping ads: these ads appear in search results on Google when a customer searches for a product.

Advantages of PPC advertising

With the help of PPC management Palm Beach and a properly implemented advertising strategy, you can enjoy these benefits:

1. Instant results

There’s no need to wait for weeks to see the results. When compared to an SEO strategy which takes a lot of time, PPC ads can drive traffic to your site almost instantly. This is pretty important for new businesses and those who want to increase their website traffic in a short amount of time. 

2. Qualified traffic

The traffic you receive through PPC ads is always highly targeted because you can choose keywords that trigger your ads. Meaning, this type of advertising helps you reach the customers who are already on the lookout for what you have to offer. Additionally, you can schedule these ads around

peak sales periods and target specific areas to receive even more qualified traffic.

3. Cost-effective

With this type of advertising, you can pay as much as you want. A strategy can be adapted to different budgets in accordance with the length of the campaign and the level of competition in the industry.

4. Customizable

Every time you run a PPC campaign you can make small adjustments and fine-tune different parameters until you discover what works best for your business.

5. Measurable

These ads allow you to carefully measure their performance, and because you are paying for each click, it’s easy to determine a precise return on your investment.

Other benefits go beyond just boosting your sales and increasing your website traffic. For instance, a PPC campaign can help you build your mailing list for an effective email marketing strategy. You can sign up users for future contact and launch a product or a service properly.

But what’s even more important is the fact that you will be able to acquire detailed information about your customer base and gain resources to build an even stronger advertising campaign in the future.

The process of PPC management Palm Beach

Our approach consists of multiple steps centered around your business that ensure you’re getting the best service possible. We don’t view PPC management as a one-size-fits-all process. We have multiple methods at our disposal, and it all starts with finding the right one for you. 

By working with Oamii, you’ll receive these services:

1. A dedicated account manager

Because we only want to offer the best to our clients, you will receive a dedicated specialist who will walk you through the entire process. If we’re to deliver on our promise, we must be familiar with your business and have a deep understanding of your goals and expectations. 

The account manager assigned to you will become like a member of your company and will be available whenever you need help or you have any questions.

2. Keyword research

To get the most out of a PPC campaign, you need to spend money only on the most effective keywords. This is why extensive keyword research is a part of our process and why one of our top priorities is discovering new opportunities for your business.

We can sift through ridiculous amounts of different keywords, analyze your competitors, measure search traffic, and identify the costs associated with selecting the best keywords.

Naturally, we’ll only proceed further if we receive your blessing as your input is crucial in this process.

3. Copywriting

By working with one of the best PPC management Palm Beach companies, you can get ad copies that not only speak to your target audience but also meet all the technical requirements.

A good copy needs to be specific to the keywords we’ve chosen. This means that keywords and categories that relate to your business must be incorporated into the ad copy itself.

As a result, the ad we expertly put together will be relevant to the search of your customer. More importantly, the copy will increase the Google Quality Score which results in a lower cost per click.

4. Detailed reports



We will always keep you updated on the progress of your campaign through detailed reports. A big part of our process is constant testing and analysis of the results which allows us to fine-tune your campaign to perfection.

All the reports will be tailored to the key performance indicators (KPIs) that we established at the beginning of the campaign.

Reach your goals with Oamii

PPC advertising is still the most direct way to drive traffic to your website to sell more services or products. However, an advertising campaign is only as effective as its management. 

Here at Oamii, we employ experts with years of experience who have helped businesses of all sizes generate more leads and close sales. 

With proper campaign management and optimization, you can grow your business without spending a lot of money. We’ll keep your budget in mind and provide you with a customized strategy that ensures the highest ROI and the biggest conversion rate.

Call us at 561-228-4111 or fill out our online contact form to grow your business through flawless PPC management Palm Beach right away and fulfill all your business goals.