Diversifying your law firm marketing is the best way to hedge your bets and capture the most leads. Yet, you want to be smart with your marketing budget. In this article, we will discuss the top 10 pay per click strategies that are trending today.
If, after reading this article, you have more questions about pay per click in West Palm Beach, then we welcome you to reach out to Oamii. We can provide great information on how you can better market your law practice.
For guidance on pay per click in West Palm Beach, we are here to help you with all of your digital marketing needs. We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact us today. Our Oamii marketing professionals can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.
1. Smart Bidding Evolves
The concept of artificial intelligence (AI) is not lost on the pay per click world. The next biggest thing with pay per click ads is the use of “Smart Bidding.”
Stripped to its essence, smart bidding has a computer doing the bidding on pay per click keywords for you, rather than you manually bidding on keywords yourself. The “smart” in smart bidding is because – like the algorithms on YouTube that try to “learn” the content you want to watch – a smart bidding computer will adapt its bidding strategies as it learns more about the pay per click market.
2. PPC Automation
Like with smart bidding, you can automate virtually all of your pay per click marketing activities. You essentially “teach” the computer your target audience and keywords, and then let the pay per click algorithms do their thing. Of course, you will be able to keep your “hand on the wheel of this self-driving car” with management tools to keep track of the pay per click campaign.
3. Social Media and PPC
It is a good idea to consider social media in your pay per click strategies. That means focusing your pay per click ads on social media platforms. Of course, Google and Facebook are still the big boys in the room, Twitter, Instagram, and Pinterest are platforms you should not ignore.
4. Amazon’s Paid Advertising
In case you thought that Amazon was not already in all facets of our lives, Amazon is now looking into the world of advertising. In fact, it is becoming the third-largest and fastest-growing advertiser. While law firms may not think Amazon would be a good place to advertise, don’t forget that when people are looking to buy law-related books, a well-placed firm ad might just lead to a client.
5. Bumper Videos
When it comes to a choice on whether a user wants to read or watch a video, watching a video wins out nine times out of ten. So, consider looking to have a short, less-than-90-second ad on Google’s video network – YouTube.
6. Targeting Your Audience
One major trend that is continuing from last year is the notion of audience targeting. Google Ads in particular gives users the ability to more narrowly target audiences, which means that you will get more bang for your buck when using pay per click.
7. Visual Searching
What is visual searching? Well, it is using a picture as a search query, rather than words. So, if you want to buy a tennis racket, just put the image of the one you want in the search query, and you will get links to where you can buy it. Law firm applicability? Unfortunately, it’s not very high, but it is a cool feature that will gain traction moving forward.
8. Voice Searching
Voice searching, on the other hand, where you initiate a search query with your voice rather than text, will be beneficial to law firms. Did you know that it is estimated that 50% of all online searches will be initiated by voice by the end of 2020. While paid voice search advertising has not gone mainstream, it will be here before you know it.
9. Integrating PPC and SEO
For all pay per click advertisers, including law firms, syncing your SEO with your pay per click advertising will lead to better results. That means that the keywords that help your SEO should be embedded in your pay per click ad copy as well.
10. ROI is Not the Only Game in Town
It is a new trend that returns on investment is not the only benchmark on the success of an ad campaign. “Brand awareness” might become another way in which to measure the power of a pay per click campaign. So, those low-performing keywords might still have some use to them.
Get a Digital Marketing Agency to Help With Pay Per Click in West Palm Beach
Oamii is laser-focused on PPC management in West Palm Beach for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.
For digital media marketing in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use the best legal marketing agency in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, legal marketing agency in West Palm Beach. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.