Understanding Contextual Targeting
Have you found yourself browsing the web when an ad appears that speaks directly to your interests? It’s more common than you think and is the result of a digital marketing trend called “Contextual Targeting.” Contextual targeting is marketing that is targeted to you based on context. The context can be on the website you’re browsing or the keyword search terms you type into a search engine. It may seem like Big Brother is watching, but research shows these ads influence users because they speak directly to their interests and lead to more clicks. Increased click volume leads to increased sales, meaning a much better bang for your buck through contextual targeting. Learn how your firm can increase online engagement and intake through contextual targeting strategies. The experienced team at the Oamii (Ah-me) digital marketing agency can customize a plan that is right for you.