Video Killed the Blogging Star: Using Video to Market Your Practice

using video to market your practice
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Did you know that 75% of marketers say that using video on their websites has helped increase company sales? Did you know that over 80% of individuals bought a product or service after watching a video? In fact, over 75% of users have reported that if they enjoyed a branded video, they would share it with others.

What do those numbers tell you? They tell you that video on your website is a powerful marketing tool that could truly pay massive dividends to law firms that employ the video approach. When you surf the web, you probably are drawn to videos as well, right? It’s a no brainer, then, that in our digital world video is king, and you want your law firm to take advantage of that fact.

In this article, we’re going to talk about the overall benefits of using video to market your law firm. We will also discuss the opportunities available to you and your law firm in creating a real-time interactive video. Indeed, the next step to marketing can be hosting a live townhall-type event to get your message, and your law firm’s brand out to the public. 

If, after reading this article, you have more questions about how you can do your law firm marketing in West Palm Beach using video on your website and arranging a possible live video event, then we welcome you to reach out to Oamii. We can provide great information on how you can better market your law practice. 

Oamii, the law firm marketing agency in West Palm Beach, is here to help you with all of your digital marketing needs. We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact us today. Our Oamii marketing professionals can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.

What Makes Video So Powerful?

There are some who feel that having a lawyer talk to a camera is not an effective marketing tool. Some worry that it might even backfire.  Get those fears out of your head.

You may be surprised to learn how well even the most plain, matter-of-fact live video enhances a law firm’s website. There are a number of reasons for that.

1. Live video is powerful because it’s a movie. Therefore, by its nature it grabs your attention. It does so much more than would plain text on a website.

2. Video shows your authenticity. As they say, “a picture is worth 1000 words,” and you know that you can learn a lot more about someone when you meet them in person than when you read their resume. Accordingly, a live video on your website really allows a potential client to, in the best way possible, see what it’s like to meet you in person. That is something that plain text would never accomplish.

3. Creating live video content is simple and inexpensive. If you have a cell phone, then the ability to record a live video is already in your pocket. Most times a short 30-second or one-minute video, explaining a legal issue requires little to no editing, and certainly no post-production.  Moreover, the video is able to be shared both on your website and social media.

4. Finally, it’s not a huge invest investment of time for the potential client who is surfing through your website. Everyone wants information fast, so when it comes to learning about a legal topic of interest to the user, he or she would much rather spend one minute watching a video on a topic, rather than spend at least five to ten minutes reading an article or blog post.  

How About the Idea of a Live Event?

Given the proliferation of Zoom meetings these days, and the popularity of Facebook live, it’s not a very big leap to using those platforms to market your law firm. Basically, a great way to digitally market your law firm is to host a live video event. 

Unlike recording a video and putting it up on your website, you can host a live event and be able to field questions from people in real-time. Of course, when it comes to giving out legal advice in a live, real-time video event, you have to be very careful. Yet, the benefits of engaging with an audience in a town hall-type digital setting are invaluable. 

In sum, to distinguish yourself as an important leader in a particular legal field, the live video event is a great way to get there. 

Let Oamii Guide You on Using Video In Your Law Firm Marketing in West Palm Beach.

Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal website design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.

When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.  

For law firm marketing in West Palm Beach, Oamii, provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing provider in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.

You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, legal marketing provider in West Palm Beach. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.