The only thing constant is change, and that certainly applies to the world of digital marketing for law firms. Though we might think that it is a source of frustration to have to continue to shift approaches to get results, that is actually what marketing is all about. In order to get noticed, you need to do something novel, or show how you are different. Thus, marketing is actually engaging in the never-ending battle of changing course, reinventing yourself, and finding new ways to get the attention of the customers you seek.
Rather than be daunted by the fact that you need to constantly adjust course when it comes to marketing your law firm, you should try to embrace it. For one, it will be a lot less stressful than bucking the tide. But more importantly, knowing that fundamental aspect of marketing, you can be better prepared to shift your marketing approach with alacrity and agility.
The need to refocus your SEO – search engine optimization – strategies is part of that never-ending battle. In fact, many marketing professionals are starting to conclude that SEO is not what it once was. That actually might be true, but it does not mean that SEO is going the way of the dodo.
Accordingly, in this article, we are going to talk about whether SEO is still worth it for your law firm. If, after reading this article, you have more questions about SEO in West Palm Beach, then we welcome you to reach out to Oamii. We can provide great information on how you can better market your law practice.
Oamii, the SEO agency in West Palm Beach, is here to help you with all of your digital marketing needs. We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact us today. Our Oamii marketing professionals can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.
First Things First – SEO Definition
SEO, as you likely know, is the way in which you can impact the visibility of your firm’s website. It is the process of doing certain things (consistent posting of blogs, for example) so search engines like Google will rank your website in such a way that you appear on the first page when a user runs particular internet searches.
To employ SEO, you are not paying for advertising. Rather, you have the content and other work on your website influence a search engine’s algorithms so the firm’s site will appear high in the list of search results. This type of “organic” visibility should result in more clients because your website will get more visitors.
SEO’s Changing Effectiveness
Two to five years ago, search engine algorithms were fairly easy to influence using SEO. Thus, an aggressive approach of new content on your website, along with an effort to obtain backlinks, could successfully put your website on the first page when users ran searches of certain keywords.
Search engine algorithms, however, are becoming much more sophisticated, and thus there are three things to consider with the changing landscape of SEO.
1. Not All Visitors Are Created Equal
A lot of times people confuse website traffic with client leads. Just getting more traffic to your site does not necessarily mean that those additional users are high-quality leads. In fact, there has been some proof that SEO that adds tons of traffic does not increase the number of high-quality leads – those people who are likely to use your services – at all.
So, be conscious of the fact that more traffic is not always a worthwhile goal if it does not translate into more business. And, if you are spending money to get that increased traffic, consider whether it is worth the added marketing dollars.
2. Search Engine Queries Are Not Valued All the Same
You may think that there are a set of keywords that will really rank well and help your SEO efforts considerably. But that may not be the case. Several years ago, rather specific keyphrases may have gotten some traffic, but it appears that more generic keywords are more effective in today’s environment.
3. It Is Getting Harder to Target Very Specific Keyword Traffic
Years ago, if you wanted to rank for a very specific keyword, you would be able to persuade the search engine algorithms to get you some traffic with those specific words. Now, that is less possible, and search engines have changed so you have much less control over what keywords are ranked.
What Does This Mean for Your Firm? Is SEO Still Worth It?
The key takeaway is that we at Oamii still love SEO and know that you can still get business from SEO. But, you need to employ new tactics because the SEO tactics from four or five years ago no longer work today.
If you are interested in learning about the new SEO tactics that work – then give us a call at Oamii.
Let Oamii Get SEO in West Palm Beach Working for You Again
Oamii is laser focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.
As an SEO agency in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use the best legal marketing agency in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, legal marketing agency in West Palm Beach. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.