It’s already 2019 and in today’s ever-changing digital marketing landscape, it can be difficult to keep up. Strategies and best practices are constantly changing with the trends of the market. But, one thing that has proven year after year to be effective is the PPC marketing. PPC marketing has rapidly evolved and become a significant part in the digital success of many businesses. This is why Oamii proudly offers superior PPC services in West Palm Beach and all of our clients.
What is PPC?
“What exactly is PPC and how can it help my business?” This is a question we get all the time, so frequently in fact, that we dedicated an entire blog to it.
PPC stands for pay-per-click. The technical reference of PPC, refers to a type of digital advertising, suggesting that advertisers pay platforms a sum each time an ad is clicked on. PPC is a way to buy traffic to your website rather than earning the traffic organically. While the term can refer to social media or search engine advertising, it is often used when referring to Google, Bing, and other search engine ads.
The general idea for PPC advertising is that advertisers have the ability to reach very targeted audiences and you are only charged for people who engage with your ad. You have the ability to only show ads to people who are specifically looking for the services or products that your business offers. Year over year, the revenue that marketers are generating from PPC grows exponentially.
Why PPC is Essential for Your Business
As the business landscape becomes more and more digitally savvy, the majority of any business’s audience begins their customer journey online. Whether Bing, Google, or Yahoo, many people turn to search engines for all of their needs. There are many ways to ensure that your business is showing up on the results page (SERPs) but one of the most beneficial is through strategic PPC strategies and management. Let’s take a look at why:
Only Pay For Clicked Ads
The structure of PPC advertising is relatively straightforward. Google or other search engines list your advertising at the top, right, or bottom of organic search engine result pages (SERPs). When somebody clicks on your ad, you pay a certain cost-per-click from your budget.
This model of advertising gives businesses the opportunity to maximize their return on investment. Advertisers and businesses can explicitly see the costs required from ads to turn a sale. Compared to traditional advertising methods, PPC allows businesses to directly understand the effectiveness of their ad spend.
PPC advertising models allow businesses to set their budget to their specific needs. Unlike traditional advertising that requires businesses to a “flat fee,” one that usually has a hidden commission for the seller, PPC allows you to set whatever budget you want.
Specific daily and monthly budgets can be set, controlled, and changed at any time. Businesses have full control over their ad spend and require no cancellation or stop fees like other types of advertising. Most PPC platforms allow budgets as small as $1 per day. While you may not be able to fetch the results you want with such a small budget, these platforms are highly flexible for businesses with smaller budgets.
Highly Targeted Ads
Not only does PPC advertising give businesses complete control over their ad spend and budgets, it allows for advertisers to choose exactly who sees the ads and where they are displayed.
PPC advertising is built around keywords. You choose the keywords or key phrases that are relevant to your services or products, so when people are searching for them your ads show up. This ensures that your ads are displayed to the right people at the right time, generating highly relevant leads.
Aside from making sure that your ads match user intent, these platforms also offer the ability to target in certain audiences, devices, and locations. Let’s say your business only offers products or services to a certain area; you have the ability to only show ads to people searching for said products or services, in the area you serve. This can be as broad as a country or targeted down to a certain city or zip code. The ability to target different devices allows you to improve your strategy and ad spend as well. If your ads are converting better on mobile devices than desktops, advertisers have the ability to only show ads to mobile devices.
You also have the ability to make real time changes to your ads, allowing businesses to test and optimize ads for maximum effectiveness and return. The concept of testing and optimizing allows advertisers to know which combination of keywords and ads work the best for generating revenue for their businesses.
Immediate & Consistent Traffic
Immediacy and consistency are imperative to business today. When people are searching for solutions, they generally are looking for results now. It’s important to be in front of consumers every time they are searching for something, and PPC campaigns allow for that. Businesses have the ability to show up in every search for every user. This offers a competitive edge as you become and option for each and every search.
Consistent traffic to your website increases the chances for conversions for your business. While consumers usually want answers immediately, purchases generally aren’t made with such haste. Consistently being in front of your audience and reminding them to come back to your page increases the chances that they choose you over your competitors. PPC campaigns offer this consistency and can be ran every day, year round, ensuring that audiences keep your business top of mind for their needs.
Let Oamii Help You With Your PPC Management
The benefits of PPC campaigns can not be understated. Pay-per-click ads offer low cost/high return solutions for businesses looking to speak to audiences that may not be familiar with them. We know that PPC advertising can be difficult and frustrating. If you’re looking for PPC management services in West Palm Beach? Our PPC expertise can maximize your return at lower costs.Fill out our online contact form, or call us at 561-228-4111 today.