8 Great Marketing Tips to Make the Most of Sheltering at Home

As the world adapts to the ongoing challenges of the pandemic, traditional networking events, industry conferences, and social gatherings have largely been suspended. In this climate, the most effective approach for law firm marketing is to pivot to online platforms. Recent reports indicate a significant surge in online activity, with usage increasing by approximately 25% according to the New York Times.

While it may seem tempting to halt your marketing efforts during this period, it’s essential to recognize that your legal services remain crucial for many. Potential clients are still seeking guidance and support during these uncertain times. Instead of stepping back, now is the perfect time to reassess and refine your marketing strategies to align with the current landscape.

In this article, we’ll explore eight actionable marketing tips that can help your law firm grow its client base even during challenging circumstances. If you find yourself needing more personalized assistance with your digital marketing strategies, reach out to Oamii, a dedicated digital marketing agency in West Palm Beach, ready to support your firm’s needs.

How Can You Build Your Book of Business During a Crisis?

Here are eight actionable tips to help you enhance your law firm's marketing strategy during these trying times:

1. Connect with Clients on a Personal Level

Who should you reach out to? Consider reaching out to your existing clients. A simple check-in can go a long way in building rapport. During this time, prioritize empathy over sales pitches. This approach reassures clients that you care about their well-being and strengthens your relationship, ultimately fostering trust in your services.

2. Position Yourself as an Expert in Relevant Legal Areas

What kind of content should you create? Focus on producing high-quality, relevant content that addresses current legal issues related to COVID-19. For instance, employment attorneys can provide insights on paid leave and family leave provisions under the CARES Act. This not only showcases your expertise but also offers valuable information to potential clients actively seeking guidance.

3. Enhance Your Website

Where do potential clients seek legal advice? Statistics show that 96% of individuals look for legal help online, and 74% will engage with a law firm through its website. To ensure your firm stands out, develop your website with fresh, engaging content that answers common questions and addresses client concerns. Make your site user-friendly and easy to navigate.

4. Engage with Millennials

Why target millennials? Approximately 80 million Americans belong to the millennial generation, and traditional marketing methods like print ads may not resonate with them. Instead, focus on creating online content that appeals to this demographic. Offer valuable resources such as free downloads, e-books, and engaging videos, and maintain an active social media presence.

5. Optimize for Mobile Users

How important is mobile optimization? With over 70% of users accessing the internet via smartphones, having a mobile-friendly website is essential. Ensure that your site is responsive and easy to navigate on mobile devices to capture the attention of potential clients on the go.

6. Invest in Video Marketing

What type of content engages users effectively? According to Tubular Insights, 80% of internet traffic will be video content in the near future. Rather than relying solely on lengthy articles, consider creating short, informative videos that address common legal questions. This format is more engaging and digestible for your audience.

7. Leverage Facebook for Outreach

Where should you focus your social media efforts? Facebook remains the most widely used social platform, with more than half of all internet users active on it. Utilize Facebook to share informative content, engage with followers, and stay updated on current events. This platform allows you to reach a broad audience and establish your law firm as a reliable source of information.

8. Craft a Problem-Solving Bio

How can your bio attract potential clients? Many attorney bios focus on accolades and achievements. However, a more effective approach is to frame your bio around how your expertise can solve clients' problems. This client-centered perspective can make a strong impression and encourage potential clients to reach out for assistance.

How Will Oamii Help You Attract New Clients?

Oamii Marketing is committed to providing specialized digital marketing services for law firms. Our expertise allows us to enhance your online presence and deliver high-quality content that attracts new clients. With a focus on E-E-A-T, we ensure that your marketing strategy aligns with industry standards and best practices.

When you invest in your law firm’s marketing, it’s vital to partner with an agency that understands the legal landscape and the needs of your target audience. Our West Palm Beach-based agency prioritizes delivering results while keeping your best interests in mind. We offer quality services within your budget and timeline.

Conclusion: Take Control of Your Marketing Strategy

You have options for your marketing resources. If you're looking to expand your reach and need a digital marketing agency that specializes in SEO for law firms, Oamii is your solution. We welcome the opportunity to assist you in marketing your practice and growing your client base. Contact us today via our online form or call 561-228-4111.