Basics Of Web Design For Family Lawyers

Law firm websites have changed dramatically in the last few years or so, from the underlying technology to the intent behind them. What was once an optional promotional tool is now one of the prime ways to attract new clients.

Unfortunately, it’s not enough to have just any website. Web design for family lawyer has to check a few boxes before it’s able to successfully convert visitors into clients.

Before delving into the details, here’s why you should modernize your website.

How Important Is Web Design For Family Lawyer?

It’s important to note that most of your competitors (especially larger firms) already have extraordinary websites. If your web design can’t compete with theirs and looks amateurish in comparison, you’ll most likely turn away clients without even knowing.

However, if your web design for family lawyer hits the mark, you will automatically instill confidence in your visitors. More importantly, a high-quality website will help you stand out.

This is crucial in modern times, as referrals alone won’t be enough to provide you with a steady stream of clients. Most people today look for legal services online, and without a great site, your main competitors will snag away these clients, even if you’re objectively a more competent lawyer.

Web Design For Family Lawyer - The Essentials

Nine times out of ten, potential clients will get their first impression of your family law practice from your website. In order to be successful, your web design has to be in line with your brand.

It also has to look professional, perform well technically, and tug on the heartstrings of your visitors (you are a family law firm, after all).

Let’s break it down into the main elements.

1. Establish consistent branding 

Your success as a lawyer relies on creating a distinct identity for your firm in the minds of your clients and target audience. Just like any other business, you need to have a unique logo, a consistent visual design, a brand voice, and a clear mission.

A brand voice and a mission are pretty straightforward - you’re in family law, so you’ll mostly be solving family disputes. Additionally, your brand voice has to give off an aura of professionalism and competence.

Unique logo and visual design can help you stay top-of-mind when potential customers are weighing their family law options. This is why you should ensure your logo is unique and your color scheme and fonts look professional, yet different from those your main competitors are using.

2. Write a compelling biography

When it comes to web design for family lawyer, you also have to pay attention to your ‘’story’’, so to speak. Even though you’re a legal professional, you still need to connect with your audience on a personal level which matters most in family law-related affairs.

Write a compelling biography that outlines your story, your passion and approach to your law, and the results you’ve managed to achieve. 

Don’t forget to balance the fine line of emotional connection and professionalism. Your biography should have stirring elements, as well as plenty of information about your qualifications and legal expertise.

2. Showcase testimonials from satisfied clients

Nothing provides more credibility than testimonials from your happy clients. If you find a way to incorporate these into your web design for family lawyer, you will receive a valuable source of social proof.

We recommend placing testimonials on your homepage, preferably on a slider. There’s a good reason behind this - your homepage will usually get the most hits. These testimonials may inspire viewers to explore your site further. But even if they don’t continue browsing, they’ll be left with a positive impression. 

3. Make your website easy to navigate

To improve the user experience on your site, you need to make it easy to navigate and arrange it in such a way that all the information is easily accessible. 

The main goal behind web design for family lawyer is to get the customers to contact you. So, you need to make your contact information easy to find. In other words, display your contact form on every page of your website.

You can also experiment with strong calls to action (CTAs) to encourage visitors to get in touch with you. A good call to action is something along the lines of ‘’Contact us now to book a free consultation’’. This sentence creates a sense of urgency and in turn, improves your lead generation efforts.

4. Start a blog about family law

Clients are more likely to choose lawyers that are up-to-date on all developments in the world of family law. This is where a blog or a news section comes in handy. 

A weekly blog can help you make a powerful first impression, but more importantly, it gives you an opportunity to show your legal expertise and connect with your visitors on a personal level. 

You should write content that addresses the pain points and queries of your potential clients, but don’t go too overboard. Show your legal knowledge while also being engaging. Don’t be overly formal and avoid legalese at all costs. After all, your target audience aren’t lawyers, so no need to flex your knowledge of the statutes.

Lastly, a blog also helps improve your search engine optimization (SEO) efforts. 

If you want to learn more about SEO for family law firms, read this article. 

5. Iron out the technical details

Last but not least, you need to optimize your website on a technical level. 

If your website is slow or not optimized for mobile, you run the risk of turning away potential customers. They’ll simply hit the back button and go to one of your competitors whose website runs like butter.

You can start by improving your loading times. For example, try reducing server response times by optimizing your images or using a CDN which allows your site to load from different locations.

As a plus, doing this will also improve your ranking in search results since search engines prefer showing websites that offer a good/speedy user experience.

Do You Need Help With Web Design?

For most companies, including law firms, websites are the main source of leads. Hence, it’s essential that your web design checks all the boxes necessary to convert leads into trusty clients.

By working with Oamii, you can receive a high-quality website that meets all the industry standards, but that’s not where our work ends. We can also update your site regularly with engaging content, improve your SEO, get you on the first page of Google, and if needed, manage your paid ad campaigns.

That way, you don’t need to coordinate your online marketing with different individuals - everything you need will always be a phone call or an email away.

Call 561-228-4111 or fill out our online contact form and we can help you reach all your marketing goals.