Top HVAC Marketing Ideas For 2024

The HVAC contractor business is booming. In fact, there are over 120k HVAC companies at the time of writing. 

While this is good news as it shows there’s a high demand for this type of work, it’s also making things a lot more challenging for newcomers. A new company may struggle to make an impact in this environment and get ahead of the competitors that have been in the industry for years, sometimes even decades.

Thankfully, with proper HVAC advertising and creative implementation of tried and tested marketing strategies, smaller companies can level the playing field and stand out in a heavily saturated market.

Best HVAC Marketing Strategies

With HVAC advertising done right, you can attract more leads, close more sales, and grow your customer base. Here are some actionable marketing ideas you can start implementing today.

1. Paid advertising

While SEO is necessary as you can position your HVAC business as one of the leaders in your area, it’s also quite slow. This is especially true if you’re fairly new in the HVAC industry.

This is where paid HVAC advertising steps in as it can help you instantly pop up in search engine result pages. 

There are three main types of paid ads offered by Google:

2. Google Ads (PPC)

Google Ads is the most popular type of pay-per-click advertising (PPC) and it works through a bidding system. You can bid on keywords that people may use when searching for your business. You don’t pay for showing the ad, you pay a fee only when someone clicks on the ad.

With PPC ads, you can avoid the hassle of waiting for your site to appear in organic search because your ad will show up on the first page of search results instantly. 

3. Google Local Services Ads

A great way to kickstart your HVAC advertising efforts is to invest in Google’s Local Service Ads. These ads appear in the search results for services in the area you operate. 

What makes them different from traditional PPC advertising is the fact they show up first in search results and you’re not paying for clicks, you’re paying for leads. This means that Local Services Ads offer the best return on investment out of all advertising channels.

To start running these, you first need to pass the Google screening process and receive a Google Guaranteed Badge.

4. Google Retargeting Ads

Not every user that lands on your website will convert, which is why you should implement Google Retargeting Ads. They allow you to specifically target users who visited your website in the past but didn’t really do anything. 

Your ad will show up in the searches of your website visitors, as well as when they’re browsing other websites.

5. Create a new buyer persona

A huge part of HVAC advertising is figuring out who your buyer is. Without knowing who your customers are, your other marketing efforts will fall flat and you’ll simply waste time and money showing ads to those who don’t need your services.

While narrowing down your ideal customer by descriptors like gender, age, and occupation is a good start, you need to go beyond that to learn practically everything. 

You can do this by surveying your current base of customers. Eventually, you’ll see patterns emerge and spot overlapping traits which you should use as a basis for your buyer persona. 

6. Think locally

Most people look for HVAC services locally, which is why your main priority should be popping up in searches that contain local keywords.

This means your best course of action is to focus more on local SEO to rank higher in local searches. Simultaneously, your paid HVAC advertising efforts should also contain geographic targets.

Furthermore, you can’t go wrong by working on your Google Business Profile listing. Make sure to specify the exact areas you want to serve and keep other information such as working hours up to date.

7. Start managing your reviews

Did you know that modern customers trust online reviews as much as they trust recommendations from their friends and family? 

This is why your HVAC advertising plan should include a review management strategy. It not only helps you provide your potential customers with social proof while they’re looking for your services, but it also helps you improve your local SEO - which is a victory on both fronts.

A good starting point is generating more positive reviews by asking your customers to leave one. You can supercharge this by using SMS or email after you provide them with a service (when they’re at their happiest).

Next, you’ll have to respond to all reviews.

Happy customers will appreciate the fact you took the time out of your day to respond, while unhappy customers may even change their minds after you successfully address their concerns. 

8. Use social media to its full potential

Most of the population spends hours upon hours on social media - and among those individuals is your perfect customer. 

This is why a strong social media presence should be a key step in your HVAC advertising strategy. 

For instance, if your target audience is active on Facebook, you can expand your reach and position yourself as a trusted HVAC professional by posting content they want to engage with. Start by finding local community pages and groups that people in your area frequently visit. Post there and engage in conversation with your potential customers.

You can make this even more effective by leveraging social media ads to target your ideal customer in a similar way to Google Ads.

What If You Can’t Do It Alone?

By dedicating more time and money to HVAC advertising, you can solve most of the challenges of running a business in a competitive market. However, doing it properly is another story.

If you’d rather dedicate your full attention to running your business instead of figuring out the keywords that offer the best ROI, you should hire a professional digital marketing agency.

Take the confusion out of HVAC marketing by working with Oamii - a full-service digital marketing agency. 

While you’re staying busy overseeing your day-to-day operations, our experienced team will build a strong SEO foundation and increase your customer base quickly through strategic paid ads.

We helped many HVAC companies establish themselves as leaders in their own areas, and we can do the same for you. Call 561-228-4111 or fill out our online contact form, describe what you want to achieve online, and we’ll make it happen.