Behind the Scenes: Exploring the Biggest Law Firm in Florida

Florida boasts a thriving legal landscape, with many law firms offering a wide range of services to clients. Understanding the biggest players in the region is essential for both clients seeking legal representation and aspiring legal professionals looking for career opportunities. 

Today, we delve into the inner workings of Cole Scott & Kissane P.A., the biggest law firm in Florida, comparing it to other top firms and exploring its practice areas, client relationships, and opportunities for law students and early-career attorneys.

Cole Scott & Kissane P.A.

Among the biggest law firms in Florida is Cole Scott & Kissane P.A. (CSK), a full-service law firm headquartered in Tampa, Florida. With its 558 lawyers and 13 offices across the state, CSK has established itself as a major player in the Florida legal market. The firm’s primary office is located at 4301 W. Boy Scout Blvd. #400, Tampa, FL 33607, and can be reached at 813-864-9300.

At the helm of CSK’s Tampa office is Daniel A. Shapiro, the Managing Partner. Shapiro has an impressive track record in the legal field, with extensive experience in various practice areas.

Comparison to Other Top Law Firms in Florida

Morgan & Morgan is another prominent law firm in Florida. With 482 lawyers and 38 offices, it has a strong presence in the state. Sumeet Kaul serves as the Managing Partner, and the firm focuses primarily on personal injury and consumer protection cases. 

One key difference between Morgan & Morgan and CSK is their area of specialization, with the latter offering a more diverse range of practice areas.

Holland & Knight LLP is an international law firm with 393 lawyers in its Tampa office and a total of 1,666 lawyers across seven locations. The firm is led by Bradford Kimbro, the Executive Partner. 

Holland & Knight is recognized for its expertise in areas such as real estate, corporate law, and financial services. While both CSK and Holland & Knight provide comprehensive legal services, Holland & Knight has a more extensive international presence.

Greenberg Traurig P.A. is another global law firm operating in Florida, with 381 lawyers in Tampa and a total of 2,514 lawyers in seven locations. David B. Weinstein is the Managing Shareholder of the Tampa office. 

The law firm focuses on various practice areas, including corporate law, litigation, and intellectual property. Although both firms offer a wide range of services, Greenberg Traurig has a larger global footprint compared to CSK.

Akerman LLP is a national law firm with 348 lawyers in Tampa and a total of 750 lawyers across nine locations. Irene Bassel Frick serves as the Office Managing Partner. Akerman is known for its expertise in areas such as real estate, labor and employment, and bankruptcy law. While both CSK and Akerman are full-service law firms, CSK has a more extensive presence within Florida.

Practice Areas and Specialties of Cole Scott & Kissane P.A. 

CSK covers a diverse range of practice areas, providing comprehensive legal services to its clients. One of the firm’s specialties is Environmental & Toxic Torts Litigation. This practice area focuses on addressing environmental and public health issues arising from exposure to hazardous substances.

In addition to Environmental & Toxic Torts Litigation, CSK offers services in other key areas, such as insurance defense, construction law, medical malpractice, and commercial litigation. The firm has been involved in several high-profile cases and has achieved significant successes, showcasing its expertise and commitment to providing top-quality legal representation.

Client Relationships and Approach to Legal Services

CSK serves a diverse client base, ranging from individuals to large corporations. The firm is dedicated to maintaining strong client relationships by delivering personalized, responsive, and cost-effective legal services. CSK’s unique approach involves understanding the clients’ needs and goals and then developing tailored strategies to achieve those objectives.

The firm’s commitment to excellence, combined with its deep industry knowledge and experience, sets it apart from its competitors. This client-centric approach has been instrumental in the firm’s growth and success, allowing it to consistently exceed client expectations and build lasting relationships.

Opportunities for Law Students and Early-Career Attorneys

CSK offers several opportunities for law students and early-career attorneys to develop their skills and launch their legal careers. The firm’s recruitment and internship programs provide aspiring professionals with valuable experience and exposure to a diverse range of practice areas.

CSK is also committed to nurturing talent, offering comprehensive training and development programs to its employees. The firm’s supportive company culture and dynamic work environment foster personal and professional growth, making it an ideal choice for those seeking to excel in the legal field.

The Role of Law Firm Advertising for Large Firms in Florida

Although large law firms like Cole Scott & Kissane P.A., Morgan & Morgan, and Holland & Knight LLP have already established themselves as major players in the Florida legal market, the competitive nature of the industry makes effective advertising an essential component of their success. 

Law firm advertising helps these firms build brand awareness, attract new clients, and showcase their expertise and accomplishments in their respective practice areas.

By employing strategic advertising campaigns, these law firms can differentiate themselves from their competitors, highlighting their unique offerings and demonstrating their commitment to client success. 

Additionally, advertising plays a crucial role in attracting top talent, as it helps law firms showcase their company culture and career development opportunities.

Key Components of Effective Law Firm Advertising

In order to be effective in how the top Florida law firms advertise, there are essential components to their campaigns that must be followed. Even the biggest law firm in Florida has to incorporate these key pieces to ensure a successful campaign:

Targeted Messaging: Creating targeted messages that resonate with a specific audience is vital for law firms in Florida. By focusing on their core practice areas and the needs of their prospective clients, firms can develop compelling advertising campaigns that generate interest and drive new business.

Strong Online Presence: In today’s digital age, having a robust online presence is essential for law firms. This includes a well-designed website, engaging social media profiles, and effective search engine optimization strategies. A strong online presence helps law firms build credibility and reach potential clients who are searching for legal services online.

Thought Leadership: Establishing themselves as thought leaders in their practice areas can significantly boost a law firm’s reputation. By publishing insightful articles, participating in industry events, and sharing expert commentary, firms can demonstrate their knowledge and expertise, attracting new clients and solidifying existing relationships.

Client Testimonials: Sharing positive experiences from satisfied clients is an effective way for law firms in Florida to build trust and credibility. Featuring client testimonials in advertising campaigns can help law firms showcase their successes and convey the quality of their services.

Wrap Up

Law firm marketing plays a vital role in the growth and success of large law firms in Florida. By adopting effective advertising strategies, these firms can differentiate themselves from their competitors, attract new clients, and secure top talent. If you’re interested in investing in effective advertising for your large law firm, contact Oamii today at 561.228.4111.