Best Plumbing Advertisement Online Channels

In today’s environment where plumbers are in high demand and the competition for clients is at an all-time high, the only sure-fire way to win out over your competitors is by investing more money into advertising and digital marketing. 

The question is where should you run your plumbing advertisement?

Hold on to your seats, because we’ll explore the variety of web-based advertising platforms and their benefits in the next few minutes, helping you familiarize yourself with the options for plumbing advertisements currently available online.

1. Local Services Ads 

One of the best places to run your plumbing advertisement is on search engine results pages (SERPs), with Local Services Ads being the most effective types of ads you can.

These appear at the top of relevant search results whenever a customer looks for services associated with the plumbing industry.

Because they work on a pay-per-lead model, you will solely pay for running the ad when someone clicks on it and visits your landing page. This delivers a more favorable ROI as you’re more likely to land that customer once they go through your marketing materials.

Plus, you’ll attract only local customers, which is the brunt of your customer base. 

The ranking of these ads is based on a bidding process, and whether your ad is displayed is based on your proximity to the user, your review scores, and the relevancy of your services. 

2. Display Ads

Google also allows you to run display ads such as banners, graphics, or videos that appear to consumers when they try to find plumbing services online or scroll through websites randomly. 

These ads are targeted to individuals who have already interacted with your business. So, they are a good way to promote your services even after prospects have navigated off your website, helping increase visibility, engagement, and overall traffic.

Most businesses use display ads for retargeting, a productive method of guiding prospective customers toward the bottom of the sales funnel. 

3. Search Ads

Classic search ads are displayed above organic results in search engines and are a great way to attract leads and boost your website traffic. 

Search ads rely on keywords your potential clients use when looking for plumbing services. For instance, you can run a specific plumbing advertisement by bidding on keywords such as plumbing repair, drain cleaning, plumbing services, burst pipe, and so on.

You can also bid for keywords with a local search intent to target relevant audiences. These ads run on a pay-per-per-click basis, which is self-explanatory.

While not as effective as Local service ads, search ads can produce very similar results if you nail the copy of your plumbing advertisement. A search ad contains a description, a call-to-action, and a headline. This provides you with ample opportunity to introduce as many relevant keywords as possible, allowing you to target the audience that is more likely to interact with your business.

4. Social Media Advertising

Along with interacting with your customers and boosting your brand image, you can also run ad campaigns on social media platforms to attract new business. At the moment, the majority of the public spends hours upon hours scrolling through social media, which means you can use this opportunity to promote your business to a much larger audience.

Let’s use a few examples of killer social media plumbing advertising methods.

Facebook is a dynamic platform that also allows companies to run highly targeted ads at a reasonable price. What makes these successful is the fact that you can make them visual by including videos, graphics, or even gifs. 

You can run a video plumbing advertisement that uses a relevant caption to inform the viewer of what they can expect from it, allowing you to add a sense of curiosity about the content. This may compel the user to view that particular video, navigate to your business page, and check out other things you posted.

You’ll have a new follower in just a few minutes who may remember you the next time they need fixing a leaky pipe and alike.

Alternatively, you can be “upfront” about the ads and simply use them to funnel users to your website, similar to regular paid ads. 

Then, you can utilize Instagram to promote your business. This is primarily an image-based social media platform, providing an opportunity to connect with customers using eye-catching, informal content. It’s worth noting that the Instagram algorithm currently favors ‘Reels’ (90-second videos similar to those on TikTok so we recommend posting video content to maximize the efficiency of your Social Media Marketing. 

Instagram ads are managed through Meta Ads Manager, allowing you to run the same ads on Facebook too. However, we recommend you fine-tune the content for each platform to achieve the best results. 

What do we mean by that?

On Instagram, you can share the full picture of what it’s like working with your business. For instance, you can post a glimpse of the most successful projects you’ve done so far to showcase your techniques. 

You can also use this as an opportunity to spotlight your services, such as free inspections to boost your service call requests. 

There are other social media platforms worth exploring like TikTok and X, though Instagram and Facebook are currently the most popular advertising platforms for service businesses. If you have time to spare, feel free to open accounts on all of them to create an overcompassing online presence.

Increase Your Advertising ROI

Running online ads is something most businesses do nowadays. Sure, it seems relatively straightforward, especially on social media where you can select automatic targeting. Yet, you’ll quickly learn that the ROI you receive from advertisements isn’t something you’ll be proud of.

This is why you should give Oamii a call.

As a full-service digital agency focused on service providers such as plumbing companies, we have the expertise necessary to take your ad campaigns to new heights. In addition to SEO, PPC, and Local Services Ads experts, we employ expert writers and designers, which allows us to provide you with the full range of digital marketing services necessary to increase your advertising ROI and get you the results you’ve been looking for.

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