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How Can Your Law Firm Get Those Great Google Rankings? Think About Being the Life of the Party

Law Firm Marketing

If you are a marketing specialist at a large law firm, a partner in a small law firm, or you are running your own shop, marketing is on your mind.  You want to grab those potential clients with a great website, have those potential clients read your expert-level content, and then get those potential clients […]

Old Dog with New Tricks: Email Marketing As Part Of Your Overall Digital Marketing Strategy

Email Marketing

With all of the new digital marketing strategies out there – pay-per-click advertisements, content with strong search engine optimization (SEO), social media marketing, reputation management, contextual targeting, and of course a compelling website – it might be easy to diminish email marketing as a lesser-used, even antiquated, way of marketing your business or law firm.  […]

5 Key Insights: The Special Challenge of Digital Marketing for Small Law Firms

Small Law Firm Digital Marketing

There are times when lawyers are part of one big industry, and there are times when lawyers stratify themselves into many, many subgroups.  Whether it is distinguishing by law school, specialty of practice, or types of clients, there are many ways to slice up the different legal practitioners out there.  And when it comes to […]

4 Cutting Edge Trends In Digital Marketing For Law Firms

digital marketing trends for lawfirms

You are a lawyer looking to capture your online brand, your image, and your reputation.  You want to grab the interest – and business – of potential clients who visit your website. Most likely, you immediately jump to including impressive images of courthouses, gavels, courtrooms, and law books.  You may feel that you need to […]

Law Firms on Social Media: The Times Keep Changing

social media marketing for law fims

LinkedIn, Facebook, Twitter – they are all at least a decade old, but many law firms behave as they have still yet to crack the code on social media. Part of the problem, whether you are big firm or a solo practitioner, is that social media platforms keep changing so frequently that you think that […]

Are You Trapped In A Long-Term Marketing Contract for Your Law Firm? There May Be An Escape

Don't Be Trapped in Long Term Digital Marketing Contracts Finger Trap

It seems to be a bad year for well-known legal marketing company FindLaw.  In 2018, FindLaw has been named as a defendant in two unrelated cases, both of which allege that FindLaw has provided far less than what was promised. FindLaw Finds That It Is In Legal Hot Water In one case, a Dallas attorney […]