7 Strategies To Use With Content Marketing For Small Businesses

It’s no secret that content marketing is vital for any business. Whether it’s blog posts or videos, you want to get in touch with your target audience and provide them with enough value to help them solve a problem. Further, your content will help build that relationship with them as well.

It may be enough for them to build that interest they might have in purchasing a product or service. Content marketing isn’t dead. And these seven timeless strategies you can use with content marketing for small businesses can prove that.

Now, let’s begin diving deep into this list of strategies so you know what to do going forward.

1. Know Your Audience

This will be key in making sure your content marketing is effective. You want to have a deep understanding who your target audience is. Further, you want to know their needs, pain points, preferences, and so much more.

Conducting market research, building a buyer persona, and creating content that can address the specific concerns and interests of your target audience. The deeper and more informative you go with this research, the better.

You can have just enough research to create marketing materials for quite awhile. This will include emails for your subscriber list, social media ads, and more.

2. Creating High-Quality Content

Your content must be high-quality almost every time you publish it. What makes it this way? You want it to be informative, well-researched, and engaging. 

As mentioned before, content comes in different forms. This can be blog posts, videos, even podcasts. Creating this content consistently will be important.

The thing you need to be aware of is not to worry about how many pieces of content you need to publish. It’s all about the quality. You can create ten pieces of content and it can be good enough in quality to drive in more leads.

If it engages, builds trust, and creates value - you’re onto something. The rewards will soon pay off more times over.

3. Maintain A Consistent Brand Voice

If there is one way to keep your brand voice consistent, your content marketing strategy will make it possible. The brand voice that you project must reflect the personality and values of your business. This will ensure that you continue to establish trust with your audience.

If your brand is casual, you want the content to reflect that tone. Publishing content that doesn’t match it will fall flat. And that can leave people scratching their heads and trying to figure out what you’re trying to say.

Consistency matters in content marketing. Right down to the message you are sending out. It never hurts to double check before publishing.

4. Consider Diversifying Your Content

It doesn’t have to be all blog posts. Your content can be a mix of videos, infographics, and so much more. This can keep audiences engaged while expanding your reach.

One thing to be aware of is one type of content may not resonate with one part of your audience. However, another type might. Are they more of the reading type or are they visual?

If they are the visual type, this is where videos and even image-rich social media content can come in handy. When you diversify your content, it’s important to keep your finger on the pulse when it comes to data.

The data will help you determine which type of content your audience is responsive to. If it’s positive, you can double down on that type. It will also get a good idea of what kind of content that resonates with your audience best.

5. Use Social Media To Your Advantage

Social media should be one of the tools you’ll want to utilize for content marketing. After publishing your piece of content, you can share it with your audience. There are various social media platforms where you can distribute your content.

You can also use it to engage with your audience. This includes answering questions they may have, concerns that need to be addressed, and so on. The best part is social media is free to use.

However, you can take advantage of some of their paid ad options. Facebook and Twitter have a robust ad platform where you can be able create ads that can be laser focused on various users.

6. SEO Optimization

If you are relying on blog content as part of your strategy, SEO will be a huge building block here. You want to optimize it for search engines so it's more visible based on the keywords they type in. This includes searching for relevant keywords, incorporating them into your content naturally, optimizing meta descriptions, and making sure the load times on your site are fast.

While SEO is one of the long-game approaches, consistently doing this will ensure that your content will rank higher for various keywords (especially lower level competitive and long-tail keywords).

7. Consistency, Consistency, Consistency

We cannot stress this enough. The more consistent you are with tweaking and refining your content strategy, the better it will work. Setting a schedule to post on a regular basis will be important.

You will also need to stick to the schedule - whether it’s publishing new content daily, weekly, and so on. Your audience will be able to rely on your content when it appears during a certain time. When this happens, you may notice more growth and frequent engagements.

Let Oamii Work With Your Content Marketing Strategy

At Oamii, we believe that a robust content marketing strategy goes a long way. But if it looks a bit intimidating or overwhelming, we can help. You can reach out to us for more information about what we can do with our digital marketing services.

We know that content marketing for small businesses can be successful with the right strategy. Whatever you’re selling for products or services, we’ll make sure that your content gets in front of the right people every time.

Don’t wait. See what Oamii can do for your content marketing strategy today.