Oamii - Supercharge Your SEO Strategy with SEO Monitoring Tools

Digital marketing has been around for quite awhile. It has become a mainstay in the digital age and has proven its effectiveness numerous times. With so many different versions of it, there is one in particular that still works as good today than it did years ago.

Despite the many algorithm changes and Google updates, Search Engine Optimization (SEO) still is one of the best options. You’ll learn how to put it to good use along with using SEO monitoring tools in order to keep an eye on the metrics that matter most.

Take a closer look at this guide for yourself. You’ll understand not only the basics of SEO monitoring but how it can be great for increasing your visibility online. Let’s dive in.

The Vital Role of SEO Monitoring Tools

SEO is ever-evolving. What could be working today might be outdated tomorrow because of Google’s always changing algorithm. The changes in user behavior may also play a role as well.

It’s important that you learn how to navigate the digital landscape - especially if you own a website or handle the digital marketing for your business. Finding SEO monitoring tools can be a challenge. But they are excellent for a number of reasons:

Keyword Tracking: Tracking the performance of target keywords can be essential. You’ll get insights on how well they are performing and if they are good options for driving organic traffic to your website. Using this data to your advantage will allow you to choose your keywords wisely while avoiding any that may have a history of underperforming.

Competitor Analysis: This is a tool that will allow you to monitor your competitors. It is effective for analyzing their SEO strategy including the keywords they rank for and the amount of backlinks they have. Your competitors and their SEO strategy will be a window into what you can do to refine your own SEO approach. It can also give you an edge in the overall search engine rankings.

Site Audit: SEO monitoring tools often include a feature that will audit your website. Specifically, they look for anything that will help you improve both your on-page and technical SEO. 

Backlink Monitoring: One of the key pillars to SEO success is backlinks. There are plenty of monitoring tools that will detect any backlinks that may hurt your rankings. At the same time, they will also ensure that the ones you receive are healthy and beneficial.

Content Analysis: When it comes to SEO, content is king. For that reason, there are plenty of tools where it offers analyzing content - whether it’s new or existing. It will see if it aligns with the target keywords you’re using or if it addresses the audience’s needs.

Rank Tracking: Tracking your website’s ranking is easier than before. Analyzing this data will give you the big picture on how it’s performing over a specific period of time.

The Best SEO Monitoring Tools

Let’s take a look at some of the top options available for SEO monitoring tools:

Google Search Console

It is free to use and one of the highly respected tools out there. This uses Google to help analyze your website. It will provide you with plenty of data regarding keyword performance and indexing.

It also will alert you of any critical issues that may need to be addressed. Since it’s free, it’s one of the best options for those who are on a budget.

SEMRush

This tool features an all-in-one SEO suite that will cover your keyword tracking, backlink analysis, and site auditing. If you have a bit more money to play around with, this will be a good tool to have on hand to tackle any SEO issues you may have.

Ahrefs

One of the most powerful SEO tools on the market today. What makes it great is that it has an excellent backlink database. It will give you detailed information on not only the backlinks of your website, but also keyword research, and competitive analysis.

This may be one of the most expensive tools available. But if you do have money to throw around, this could be one of the best tools you can invest in.

Moz Pro

This tool provides accurate data in almost every category including your site audit, keyword ranking, and domain authority (among others). However, their most important metric is indeed domain authority - which means the higher it is, the easier it can be to rank higher.

What To Do When You Perform Regular SEO Monitoring

Monitoring your SEO performance will be key. Especially if you are looking to maintain a good ranking for various keywords tied to your website. The metrics will give you a glimpse at what’s working and what can be improved.

Regular monitoring with the tools you will ensure that your website and the content you publish is on the right track. Not everything will be perfect at first. But over time, you will be able to sharpen your SEO performance with regular monitoring.

This also includes being mindful of choosing keywords that will allow you to rank better than your competitors. It’s also a good idea to keep a close eye on how well they perform using the right tools. It may take a bit of deep digging to see where they fall short in terms of their SEO performance - giving you an opportunity to capitalize and outrank them.

Need Help With Your SEO Strategy? Oamii Can Help

Oamii is a digital marketing agency that knows what it takes to put together the best SEO strategy for you. If you are unsure where to begin, you can hire a professional that will help point you in the right direction. SEO is still a great way to get yourself ahead of the game in the digital age.

Why try to figure it out the hard way? If you want to know more about what Oamii can do for your SEO, check out our website and contact us today.