Digital Marketing for Plumbers – A Complete Guide

When you run a plumbing business, you’ll need to attract local clients from the surrounding area to bring in consistent profits. While you can rely on billboard ads, TV commercials, and other marketing methods, digital marketing for plumbers might be your best bet for long-term income consistency.

Not sure where to start? This article will take a look at several ways in which you can practice digital marketing for plumbers to maximize both client acquisition and brand reputation.

Make a Google My Business Account

First, you need to make sure that your online accounts are all in order and that prospective clients can find you. To do that, make a Google My Business account.

Not only will this help new customers get a good first impression of your business, but it will also include accurate contact information, like your street address and phone number. This will be the start of unifying all your online accounts and contact info together.

Claim and Update All Business Profiles

Your next step should be cleaning and updating all other online business profiles on platforms like Yelp, Twitter, and so on.

You need to do this so that, when you make online ads, Google doesn’t penalize you for having multiple versions of the same contact information spread around the Internet. More importantly, you want to be in control of your name online, not someone else.

Claiming these accounts early makes it impossible for someone, such as a disgruntled former client, to masquerade as you and damage your reputation.

Engage with Online Reviews

Yelp, Google, Facebook, and other online platforms will have online reviews from past and current clients. Don’t ignore these; they will help to create the first impressions that future clients will see of your plumbing business.

You should try to engage with these reviews if at all possible. Respond positively to happy reviews, and if someone leaves a negative review, immediately respond and see if you can do something to make the situation right.

Even if you can’t fix an unhappy review, engaging with your clients in this way shows how committed you are to your customer base. That’s a good thing in the eyes of future clients.

Make a Website and Post Content

Every business, including a plumbing business like yours, needs a website. Build one using a popular platform like WordPress, then post regular content like blogs and tutorials.

As a plumbing business, for example, you can post several tutorials on how to check for a faucet leak, how to fix weatherstripping, and so on. All of this showcases your expertise and authority in your niche: plumbing!

Furthermore, you can lace SEO or search engine optimization keywords and terms in the content on your website. That’s a good strategy for improving your brand’s presence online. Do it well enough, and people who Google keywords related to plumbing to see your brand pop up among the first search engine results.

You can write content yourself, or you can hire a copywriter to do so for you. Regardless, your website should serve both as a content base for things related to your industry and as a place for clients to contact you. Be sure to post plenty of pictures about your plumbing business, as well.

Try Local PPC Ads

PPC or pay-per-click ads are some of the most important digital marketing tools in your repertoire. You should purchase and design PPC ads since:

• You only have to pay for the ad space when someone clicks on an advertisement
• You can design ads to go straight to your coming business contact page or elsewhere

Local PPC ads can be targeted with specific keywords, including geographic tags. In this way, you can target people who are within geographic proximity of your plumbing retail location. You won’t waste valuable advertisement money on prospective clients who are too far away to take advantage of your services.

Connect with Clients Over Social Media

Social media platforms like Facebook, YouTube, and Instagram are great for showcasing your plumbing business. More importantly, you should connect with clients when they comment on your posts.

Invite clients to try out your plumbing services, respond to questions or concerns, and play the part of an attentive business owner. When you connect with clients over social media, you'll help to drive loyalty to your plumbing business and show how committed you are to those clients: a big advantage when you're trying to impress anyone watching.

Invest in Email Marketing

Lastly, don’t forget to invest in email marketing. Write marketing emails to those who have already used your plumbing services. You can advertise things like special sales for regular checkups or tune-ups, or you can use email marketing to remind plumbing clients that you are coming by their home at a certain date and time.

Wrap Up

In the end, using all of these methods in combination with the others is key to practicing successful digital marketing is a plumber. Try to build up a comprehensive digital marketing strategy over time to see excellent results.

The information in this blog post is for reference only and not legal advice. As such, you should not decide whether to contact a lawyer based on the information in this blog post. Moreover, there is no lawyer-client relationship resulting from this blog post, nor should any such relationship be implied. If you need legal counsel, please consult a lawyer licensed to practice in your jurisdiction.