HVAC Marketing Guide: Grow Your Business And Attract More Customers

The needs of homeowners are getting more nuanced in the modern age. Relying on word of mouth is practically gone, and so are the days of loyal customers who will stick with you no matter what.

To address the needs of changing customer habits, your HVAC marketing has to meet all the demands if you’re to generate more business.

This is what we’ll be addressing today - how your business can stay relevant and grow with the help of the best digital marketing strategies.

1. Improve Your Website

Your website is your prime resource for attracting customers and closing deals. It’s almost everything you need to turn the tables online and position your business as one of the leaders in your area. 

Yet, we see so many HVAC companies mess this up. 

For starters, some businesses still run their archaic websites that don’t function well on mobile devices, and then wonder why their visitor numbers are ridiculously low. Mobile-friendliness is a major ranking factor in search engine algorithms since mobile devices are used for most local searches.

If your website doesn’t check this box, you should do something about it sooner rather than later. Depending on your CMS, it might be better to create a new responsive website from scratch.

The second improvement you could make for your new HVAC marketing efforts is making it easier for customers to get in touch with you. 

Once someone lands on your website, they should see a phone number in your navigation area that includes a strong CTA. You can also place a contact form above the fold. What also works amazing, in our experience, is a website chat that connects customers to your business right away.

After those details are sorted out, you can add content that boosts trust and credibility. These so-called trust builders showcase your services, value proposition, and show what makes you different from the competition. 

These may include actual photos of your HVAC team, as consumers love seeing some personality. You should also include customer reviews and testimonials, as well as a list of all the areas you work in. 

Make sure to display prominently what you offer that sets you apart. For example, a 24/7 emergency service or offer upfront pricing.

2. Work on Your SEO

When your website is a mean lean, customer-generating machine, you need to ensure people can find it easily. This is where search engine optimization (SEO) comes in as the best way to take your HVAC marketing to the next level.

Since customers nowadays turn to Google to find local service companies for anything HVAC related, they’re more likely to go with the company they see first in the search results.

However, SEO isn’t easy, which is why most businesses are better off delegating this important task to professionals. After all, the number of customers you attract hinges on your SEO. This is why you should leave this aspect of HVAC marketing to a company such as Oamii. 

We’ve helped many HVAC companies in Florida grow online, and there’s no reason why we couldn’t help you too!

3. Generate More Online Reviews

When looking for a company to install or service their air conditioner, a majority of customers will look at online recommendations first. Keep in mind that modern customers trust these reviews as much as they trust recommendations from friends or family.

This is the reason generating new online reviews should be an integral part of your HVAC marketing strategy.

Start by encouraging your clients to leave reviews on Google and social media. While you can do this in person, you’re better off sending them a text or an email with a URL that takes them directly to your review page.

When you get those reviews, don’t forget to respond to them, even if some are negative. Audiences love seeing businesses that care about their customers enough to talk to them directly online and are willing to resolve any issues swiftly.

4. Leverage Paid Advertising

While SEO is considered a long-term strategy to generate a constant stream of organic traffic, pay-per-click (PPC) advertising is a method that gives you quick, short-term results. You can leverage it to acquire new leads and promote special offers.

While these ads are quite cheap and offer a great return on investment (you pay only when someone clicks on your ad), you should use them sparingly as they’re not a replacement for a website that can convert visitors without much effort.

5. Work on Your Social Media Presence

Social media isn’t just a great way to connect with your customers and boost your online visibility. Social signals are also a significant factor in search engine rankings. 

To grow your social media channels, you have to ensure you’re posting engaging content. For example, you should share links to the content on your website such as blogs but you can also produce fun and engaging videos, as well as photos of the projects you’re working on.

One of the best features that these platforms offer to businesses is in-depth analytics that may help you figure out how customers engage with your company. This way, you can fine-tune your efforts and discover what resonates the most with your target audience.

6. Improve Your Google Business Profile

One of the most useful HVAC marketing tools around is your Google Business Profile. By optimizing it correctly, you can significantly boost your organic search results, which directly translates into new customers.

As a start, try doing the following:

1. Ensure your contact information is correct

2. Select the right primary and secondary categories

3. Mark off the right attributes

4. Write a good description

5. Publish posts 

6. Upload new photos

7. Answer questions

8. Generate and respond to reviews

By checking all these boxes, you can raise your local profile as most local customers end up clicking on these listings before they even visit your website.

HVAC Marketing for The Win!

When it comes to HVAC marketing, execution is everything. Make sure not to ignore any of the strategies we’ve pointed out, and you’ll be well on your way to becoming one of the most successful HVAC businesses in your area.

Consistency is key, so if you don’t see results right away, don’t get discouraged. Keep applying these techniques and constantly trying HVAC marketing ideas, and you’ll eventually see the fruits of your labor.

If all of this seems like too much work and you’re unsure if you can do it successfully on your own, there’s no shame in partnering up with an agency that has experience with HVAC marketing. 

After all, time is valuable and maybe you’d be better off doing things you’re good at while leaving marketing to someone who knows what they’re doing.