Off-Page SEO in 2022: What It Is and How to Use It?

It’s impossible to get to the top Google search results for competitive terms without link building or Off-page SEO in 2022. Even if you’ve written quality content and spent thousands of dollars in copywriting, it’s not possible to drive lots of quality organic traffic to your website from Google and other search engines without off-page SEO.

Off-page SEO is a search engine optimization method containing various activities to increase domain authority(DA) by getting backlinks from other websites. All the SEO activities that you do outside your website to rank it on SERPs come under Off-page SEO. 

Backlinks play a crucial role in Off-page SEO. These are the links pointing at your web pages from another website. Search engines use these backlinks as one of the factors to determine page rank as it signals the content is noteworthy and has a fraction of authority. The main goal of any off-page SEO strategy is to build high-quality backlinks from relevant and trustworthy websites.

Google considers multiple factors before ranking a specific web page, and off-page is one among them. It is challenging to rank only by writing SEO-friendly and quality content; this is where your off-page or link building plays a crucial role. It tells Google how others perceive your website. Having backlinks from authoritative and relevant websites becomes indispensable to rank in SERPs, especially in highly competitive terms.

A well-maintained and valuable website with quality backlinks offers a vote of trust to search engines. Credibility matters a lot because search engines strive to provide users with precise and helpful answers to their queries. While it’s not the only factor, off-page SEO plays a critical role in SERPs ranks.

Below are some crucial off-page SEO factors to consider before starting your link-building activities.

1. Domain Authority

Domain authority is a metric or score given by Moz that gives an overview of a site’s performance. When doing off-page or link-building activities, it is vital to consider domain authority. Domain authority or DA represents the quality of a website. If a backlink points from a high DA website to a low DA website via a do-follow link, it gives the low DA website the credibility it needs to rank them on top of SERPs.

2 Website traffic

When doing off-page activities like guest post outreach, it is essential to understand how much referral it will drive towards your site.

For example, if you wish to do a guest post outreach activity or answer forums, you will look at those sites’ traffic using SEO tools. Once you ensure that the site’s traffic is substantial enough, you can proceed with the activities.

3. Relevance

It is not only vital to get links from higher DA sites. One should also ensure that it is highly relevant to your industry or niche. For example, getting a link from a healthcare brand with a high DA will not make any sense if your business belongs to the automobile industry. Therefore, ensure that you always link to the relevant web pages on the internet.

4. Type of backlink

There are two types of links on any website. One is do-follow, and the other is no-follow. It’s always recommended to thrive for do-follow links as it strengthens your authority by showing search engines what other sites are linking to your website.

1. Get authority backlinks

Domain Authority (DA) of a linking page is important while getting a backlink. The links from the high DA website are considered to bring more link juice than the links from low DA sites. 

Is that being said, well, how to get those authoritative links?

1. Guest blogging: No doubt, guest blogging takes you so far and helps a lot in acquiring excellent links. The only challenging task here is doing a lot of research about the topic you’re going to write about. After that, reach out to the top website/blog in your niche and pitch your post. Your guest post will get published if they like your pitch.

2. Broken link building: This method is pretty much faster than guest blogging to earn the links. Do you know that lots of links on some authority blogs are dead? There are several reasons why it happens.

The one good point is that broken links don’t affect your website’s ranking. But it gives a bad experience to the user. According to the Sacramento Design Network, 85% of your business could be lost if your customer service is terrible.

Conduct a backlink analysis on your niche websites and find broken links relevant to your web pages. Contact the owner and let them know about their dead links. There are chances that they will do a return favor by including your link on their website, or you can offer a replacement link too.

3. Infographics: It always gives impressive results and great information. If you have a budget to afford, you can use Canva or Visual.ly for professional infographic designers.

If you want to attract a massive audience and acquire authoritative backlinks, infographics work the best because the ideal customers respond to visual content better than plain text.

Infographics go viral if you give sufficient promotion to them. When people share your infographics, it continuously generates organic traffic to your blog. Well, you generated backlinks. What’s next?

2. Improve social media signals

If you want to improve your website’s overall off-site SEO, ensure to improve your social media metrics such as shares and likes.

Know your target audience by engaging more on social media channels like Facebook, Twitter, and Linkedin. By regularly contributing to posts and discussions, you will understand where your audience hangs out more and at what time.

Social media presence helps to grow your business and gets you more backlinks. The web is for building relationships, expressing and sharing ideas, helping each other with valuable and helpful information.