SEO For Electricians 101

If you’re struggling to attract new clients for your electrician business, you’re not alone. Having an effective online presence is a must, but just because you have a website, it may not be enough to gain the attention of prospects in a saturated digital space.

Why is that?

Simple - your website is not ranking well. Although you may be satisfied with occupying the third page of Google results, most potential clients will contact one of the highest-ranking businesses. According to relevant statistics, only a little over 6% of users navigate to the second page of search results. To put it differently, if you don’t rank on the first page, you’re practically invisible. 

There’s a cure, though, and it’s guaranteed to work. With a good SEO strategy in place, you can boost your website’s visibility, outrank your competitors, and ultimately, attract more clients. 

Here’s everything you need to know about SEO for electricians.

How Important Is SEO?

Due to the consistent search patterns of many users, ranking is a crucial factor in purchasing choices. SEO can benefit electrical businesses in numerous ways:

• Online visibility: by implementing an SEO strategy, you increase your ranking, which enables potential customers to locate your business
  
  
• Boost organic traffic: creating helpful content optimized for relevant keywords allows you to attract more visitors to your website who are searching for electrical services
  
  
• Improved user experience: having a website that performs well on a technical level significantly reduces bounce rates, which in turn increases conversions 
  
  
• Gain a competitive advantage: investing in SEO allows you to stand out from the competition and boost your revenue.

Best of all, you can easily track the results of your SEO efforts and make data-driven decisions by analyzing your traffic, ranking, and other KPIs. 

How To Implement An SEO Strategy

Talking about the benefits of SEO for electricians is easy. However, implementation may require a lot of effort if you don’t know how to approach it. Fortunately, it’s easy if you break it down into smaller steps:

1. Organize Your Website According To Your Services

An important ranking factor is website structure. Not only does a logical structure make it easy for search engines to crawl your website, but it also allows your customers to navigate it easily. 

So how should you organize your site?

As a service provider, you can start by breaking down the website into core offering areas, as well as subcategories. 

If you offer both commercial and residential electrical services, these two can be your core offering areas. Afterward, you can implement a list of other offering areas under these two categories that correspond to specific services. 

For instance, under residential services, you can offer electrical panel upgrades, repair, and wiring services. Under commercial services, you may advertise your electrical inspections, upgrades, installations, and so on - you get the picture. 

2. Research Relevant Keywords

SEO for electricians relies heavily on finding the right keywords. The good news is that there are tools that make this significantly easier. 

With a tool like Semrush, you can research keywords relevant to your core offering areas and subcategories. For example, you can search for “commercial electrical inspections” to get a list of relevant keywords related to each service area.

After a lengthy search process, you’ll have a comprehensive list of keywords you can then implement in your website content to attract users searching for new services. 

3. Create SEO-Optimized Content

Your website should include landing pages and blogs that hit the relevant keywords. This is a great way to increase the organic traffic to your website, but where do you start?

First, each of your services should have a dedicated landing page that informs users about the benefits of working with you. A landing page should include a call to action (CTA) that compels the users to do something on the page, such as scheduling an appointment, signing up for a newsletter or a mailing list, or something else - it depends on your goals.

Similarly, you should also have a blog section on your site where you’ll post informative content centered around the keywords you’re looking to rank for. The main idea here is to offer value by creating content related to DIY electrical tips, making repairs, saving energy, etc. 

You may not book services through your blogs, but you’ll significantly boost your brand and position yourself as an expert in the industry.

4. Obtain Backlinks

Considering you’re likely covering a particular local area, one of your goals should be enhancing your local SEO. This is easy to do by obtaining local citations and backlinks. 

You can add your business’s name, address, and phone number to other websites (such as Yelp and other local directories), with backlinks leading back to your website. This will boost your credibility in the eyes of search engines and verify its legitimacy. Over time, you’ll gain a small boost in your overall ranking. 

In addition, try to get unstructured citations, i.e. getting mentioned in other people’s blogs, news articles, and forum posts for an extra bit of credibility. 

5. Optimize Your Website Experience

At the time of writing, improving user experience and loading speeds on your website will allow you to get a better ranking. Apart from more visibility, your visitors will have a positive impression, which may lead to more conversions. 

We recommend using optimization plugins such as W3 Total Cache for WordPress to optimize your page speeds by reducing the size of images. You can also use a CDN (Content Delivery Network) to speed up the loading process or change your theme to a lighter one to save up some valuable resources. 

6. Optimize Your Google Business Profile To Improve Your Local Ranking

This free Google platform allows you to provide information to users such as your working hours, links to booking services, and reviews whenever your business pops up in search results. A Google Business Profile is a valuable tool that significantly affects your search engine visibility in local searches. 

To optimize it, make sure all the information there is correct (including choosing the relevant category). Then, add high-quality photos that present your business in a positive light, and encourage happy customers to leave reviews. 

You should also respond to both positive and negative reviews. This is an effective method of improving SEO for electricians that will provide your business with more credibility in the eyes of potential customers.

Take It One Step Further With Oamii

These practices represent the basic SEO for electricians. They’re effective on their own, but they also need to fit logically into an overarching strategy. 

Putting together an effective plan requires time, expertise, and money. Considering that optimizing your online presence is a full day’s work and has to be done consistently, you may not have the resources to do it effectively by yourself. 

This is where Oamii enters the picture.

As a full-service digital marketing agency, we have the know-how, time, and brainpower to provide you with everything your business needs to reach online success. We know exactly how SEO for electricians works and which steps to take in order to deliver consistent results. 

Start your digital journey by filling out our contact form.