Is Google Guaranteed Worth It? Oamii Marketing

Google cares about its users. So, on the business side of things, it implemented a consumer protection feature referred to as Google Guarantee. 

Even though the main idea behind it is to offer extra reassurance to customers, this program is an amazing lead generation tool that allows you to stand out from the competition.

But is Google Guaranteed worth it considering there’s a strict screening process involved? 

Let’s find out!

Main Idea Behind Google Guarantee

Google Guarantee fulfills two purposes:

• Supporting local businesses
• Protecting customers by preventing fraudulent services

Once you pass Google’s strict qualification and screening process, you’ll be rewarded with an eye-catching green check mark, which helps provide customers with peace of mind that your business is 100% legit. 

So, is Google Guaranteed worth it? 

You be the judge.

Providing users with the knowledge they’re choosing a business certified by Google is certainly a huge plus, and we’ll reiterate this point further when covering the benefits later in the article. 

How To Become Google Guaranteed?

The process of getting that nifty badge begins when you register for Google Local Service Ads. These advertisements display your key business information to customers in your local business area. 

Once you register, you can become featured as a Google Guaranteed business after you pass a series of detailed screening processes. When we say detailed, we truly mean it. The screening process includes various background checks, verification of your liability insurance, as well as business and owner licenses. 

All the extra effort will pay off as you’ll receive a Google Guaranteed badge that will be visible on all your ads. 

It’s also worth mentioning that once you pass the verification process, your business must maintain its Google Guaranteed status. In other words, you’ll need to maintain licensing and insurance, update your Google Business page, and retain a good reputation by generating positive customer reviews. 

Businesses That Qualify For Google Guarantee

At the moment, in the United States, the following types of businesses are eligible to become Google Guaranteed:

• Auto repair
• Auto glass
• Appliance repair
• Carpet cleaning
• Electrical 
• Financial planning
• Event planning
• Garage door installation
• HVAC
• Home cleaning
• Junk removal
• Locksmith services
• Pet grooming
• Pest control
• Photography
• Plumber
• Tree services
• Water damage restoration
• Window repair
• Window cleaning

To check if your business meets other criteria, use Google’s eligibility tool.

How Much Does Becoming Google Guaranteed Cost?

We have noticed that some marketing agencies provide incorrect information about the pricing of the Google Guaranteed program. However, the truth is that obtaining a Google Guaranteed badge is entirely free by registering for Local Services Ads and completing the screening and verification process.

If you have been misled into thinking that there is a fixed monthly cost associated with the program, then you can relax as the program does not cost anything per month.

But what about the Google Guaranteed cost per click?

There is none. Google Guarantee won’t charge you for clicks or views, you’ll only pay a fee for direct leads received through the ad. This cost depends on different factors, such as the location, service, and industry. 

Another important factor is the type of lead. Google will charge differently depending on whether the customer contacted you via email, text, phone call, direct message, or voicemail. 

How You Can Benefit From Becoming Google Guaranteed

As stated earlier, determining is Google Guaranteed worth it will depend on the needs of your business. However, the benefits of leveraging this program are hard to ignore. 

While improved trust with users is a plus, as a Google Guaranteed business, you can expect to see improved ranking in search results and a boost to your lead generation efforts.

When you run Local Service Ads, your business will shoot up to the very top of Google’s result page (even above the regular pay-per-click ads). That way, you can position your ad in front of users looking for your services while simultaneously outranking your competitors. 

Combine the fact your listing will hold a prominent position in searches with a verified checkmark, and the result will be more leads and more conversions.

Moreover, since Google Guarantee operates on a pay-per-lead basis, your marketing budget will directly correlate with tangible results, meaning you’re likely to expect a better ROI. 

How Consumers Can Benefit From The Google Guarantee Program

The question of is Google Guaranteed worth it can also apply to your users. 

Many businesses today try to mislead consumers by artificially boosting their reviews and ratings. As a result, potential customers expect a superior customer experience, but in reality, the quality is often not there. 

This is why Google Guarantee helps many contractors and service providers demonstrate the same quality assurance that was in the past reserved only for bigger companies. To put it differently, the Google badge will show users that the company is legitimate. 

In addition to a verification badge provided by Google, the program also offers a game-changing money-back guarantee. If a customer isn’t satisfied with the level of service provided, they’ll receive a refund from Google for the amount of money they paid, up to $2k.

To get the reimbursement, they must claim it within thirty days of the completion date and show a receipt along with payment details. 

Google will verify the details and ask the business owner about their version of what transpired. You can then decide on the resolution and have the option of fixing the problem with the unhappy customer. 

Note: the money-back guarantee is only available for services booked through a Google Local Services ad. 

How OAMII Can Help

Getting a badge is but a single step in the journey. Your competitors are likely also learning about the benefits of becoming Google Guaranteed, which means you will have to work extra hard to achieve tangible results. 

This is why you should choose Oamii to manage your Local Services Ads. 

As a full-service digital marketing agency, we have the resources and the experience to help you navigate the treacherous waters of Google’s algorithms. Through us, you can achieve better results from your campaigns because we have the know-how to get your business to stand out in highly competitive industries. 

Furthermore, we will continuously monitor your campaigns and fine-tune them to improve their performance, ultimately providing you with leads of the highest quality. 

To become the top choice for your local customers, reach us via our contact form.