Top Five Plumber Advertising Techniques

While offering top-notch plumbing services is what keeps your business afloat, in the digital age, you need to do some extra work if you want your company to actually thrive. 

There have been significant changes in the way most people look for services. What used to be a matter of picking up the yellow pages or calling up your friend to find a reputable plumber has now been replaced by Google searches worthy of an FBI agent.

To keep up with the times and generate more leads for your plumbing business, you need to position yourself as a local powerhouse through targeted and effective plumber advertising.

Here are the best strategies.

1. Invest in Paid Ads

Pay-per-click (PPC) ads are one of the best ways to drive traffic to your website. Why? 

Because they appear higher than organic SEO results. 

This can be a great way to jumpstart your plumber advertising, as you can attract the attention of customers who need emergency plumbing services.

Just consider this:

A person with a burst pipe needs help as quickly as possible, so the chances of them browsing a bunch of websites are slim. They’ll simply click on the first website that pops up, go to the contact info, and get the number.

PPC ads can be effective regardless of the budget, and the best thing is, you only pay a fee when someone clicks on your ad.

Along with these types of ads, there are also Google Local Services ads, where you pay only when someone contacts you through the ad listing. They also show up higher than PPC ads, so they are a worthy investment.

You can start running these ads as soon as you get verified by Google.

Pro tip: The design and content of your ad can make all the difference. Make sure that the ad copy is short, to the point, and that it includes eye-catching images. 

2. Spruce up Your Website

Without a solid foundation, you’ll never manage to establish a credible online presence. The ‘’foundation’’ we speak of is a high-quality website that checks all the boxes modern customers look for.

But how does a website fit into plumber advertising?

Simple - all the activities from your search engine and social media ads will eventually lead back to your site. Think of it as a hub for all your ad activity.

Your plumbing company’s website needs to leave a lasting impression. In other words, once a user clicks on your ad, you need something to show for it.

On a basic level, your webpage has to give customers clear information about the plumbing services you offer such as your contact information and the area you serve. 

To make your plumber advertising efforts more effective, you need to take your website a step further by also including some credibility-boosting material. This could be anything from certifications or awards you have received to customer testimonials.

How this information is arranged also matters. Your site needs to be easy to navigate. For example, even a vision-impaired customer shouldn’t have any problems navigating from the home page to your contact form.

Despite having your information presented in the best possible way, you’re going to turn off potential customers if your site is performing poorly on the technical level. The same applies to a website that isn’t mobile-friendly. Most searches happen on mobile devices, so you need to ensure your site looks and functions well on all screen sizes. 

3. Create High-Quality Landing Pages

Most importantly, for your plumber advertising campaigns to actually drive conversions, you need high-quality landing pages. These are designed for the purpose of your ad campaigns and contain call-to-actions (CTAs).

The number of these will depend on your business goals and how many services you offer. For instance, you could have one page with a CTA that invites visitors to book a plumbing inspection, an emergency repair, or a bathroom renovation.

4. Target Your Local Service Area

Since you’re operating in the home service industry, you should focus your plumber advertising on a particular geographic area. This is because most of the population will look for a plumber who operates as close to them as possible.

More precisely, all your advertising efforts should target keywords based on locations such as the city or the county, all the way down to a specific neighborhood. 

Even if a customer does see your ad, they’re more likely to click on it if it shows the location they’re looking for.

5. Advertise Your High-Quality Content

Content is not only a good way to implement keywords and improve your organic search ranking, but it’s also a great tool for plumber advertising - which is why it’s essential for a successful campaign.

Along with videos, when most people think of content, they think of blogs.

The main purpose of these materials is to inform and help your customers with common problems by offering advice, guides, tutorials, etc. In other words, you’re not outright plugging your services, but you get a lot more - you increase your customer trust and your audience gains a positive outlook on your company.

One of the best ways to promote your content is to sponsor posts on social media that link back to your website. For example, you could use this advertising method to boost the traffic to your evergreen content.

That way, you can drive conversion through the roof as you’ll be sending qualified users (chosen through precise targeting) from social media back to the engaging content on your site.

Take It to The Next Level

Leveraging these plumber advertising tricks is a must if you want your business to grow. While word of mouth is still going strong, never rely solely on it to generate business leads. Take a proactive approach, increase your online presence, and before too long, you’ll see results.

If you want to make the most of your budget though, you should consider hiring an agency, especially if you don’t have experience with digital marketing.

Here at Oamii, we have experts that can do everything for you: from website design all the way to the implementation of an effective plumber advertising campaign.

Get in touch with us by filling out our contact form and let your company receive decades-worth of marketing and advertising experience.