Plumber Digital Marketing Strategies For Success

Word-of-mouth is one of the best ways to grow your plumbing business. Still, it doesn’t only happen in conversations between friends and neighbors anymore. Nowadays, it occurs online. Since most of your business will result from online discourse, you need to start investing more time into plumber digital marketing. 

A plumbing company killing it online will always bring in more customers and build more brand awareness than a business relying on traditional methods. So, it’s on you to choose between growing or slowly slipping into oblivion.

Fortunately, some tried and tested plumber digital marketing strategies are fairly easy to implement. But before we show you these tricks, let’s go over the basics.

Benefits Of Digital Marketing

In case you’re unsure if plumber digital marketing is the right choice, these benefits may change your mind:

I. Increased Brand Awareness

The real world is intertwined with the internet. Even if someone hears about your company from a neighbor, they will most likely conduct online research before calling you. This is why you must see to it that the information you present online shows you’re reputable. 

This goes for all aspects of your digital footprint. Expertly written blog content will demonstrate you have the expertise, while reviews on third-party websites will instill confidence in your customers. 

II. Gain A Steady Stream Of Leads

With smart digital marketing, you can expect to hear from new customers every day. If you’re omnipresent on social media, pop up in relevant searches, and are present in online directions, you’ll have a consistent source of new leads you can always rely on for revenue. 

III. Improve Conversion Rates

Another benefit of plumber digital marketing is the fact you can reach your target audience with pinpoint accuracy. For instance, with Meta and Google ads, you can reach the right customers in your service area based on their online search habits.

Similarly, with search engine optimization (SEO), you can position your content in front of people who are more likely to do business with you. 

IV. Boost Retention Rates

Through a digital marketing campaign, you can also get repeat business. For instance, you can send appointment reminders and personalized coupons to your past customers, while through your newsletter, you can provide them with useful content that ensures your business always stays on top of mind. 

Best Digital Marketing Strategies For Plumbing Businesses

While certainly not anything new, these plumbing digital marketing strategies are proven to deliver consistent results. The best ones include:

I. SEO

Optimizing for search engines can boost your search engine rankings and bring more organic traffic to your website. Poor ranking can be detrimental to your business as potential customers won’t even learn about your business if it doesn’t appear on top of the search results. 

Since most of your customers are local, we recommend using location-based keywords so you can rank higher in local searches. 

II. Paid ADS

Paid advertising, such as Google’s Pay-Per-Click Ads (PPC) or Local Services Ads, is a valuable investment for all plumbing companies. These ads put you above the organic search results, which means that those searching for your services will see them at the very top. 

Even better, with PPC ads, you only pay if someone clicks on your ad, and with Local Services Ads, you pay per lead. Hence, the return on investment is pretty much guaranteed. 

III. Content Marketing

Content marketing not only allows you to use some of those keywords to improve your website traffic, but also to connect with potential customers on a personal level through long-form content. Plus, it also demonstrates your website’s authority, meaning consistent content marketing will also improve your search rankings.

But the biggest benefit is the fact that writing informative content helps your audience address common pain points. If someone solves a problem using your DIY article, chances are they will remember you once they face an issue they can’t handle themselves.

IV. Email Marketing

Email Marketing is a powerful plumber digital marketing tool you can leverage to stay in contact with your new subscribers and loyal customers. This makes sure your business stays on your customers’ radar and the next time they need your services, they’re more likely to schedule an appointment. 

V. Social Media Marketing

Apart from nurturing the connection with your audience, you can use social media platforms to promote your business online. Most customers today use these networks, so if your business isn’t omnipresent, you’re missing out. 

Start by creating a profile on all relevant platforms such as Facebook, Instagram, LinkedIn, X (formerly known as Twitter), and even Nextdoor. 

Share content that inspires customers to interact with you on social media, and more importantly, leverage paid marketing to bring your content in front of a larger (yet targeted) audience. 

V. Video Marketing

The last plumber digital marketing strategy may come as a shocker but it makes absolute sense. YouTube is the second largest search engine in the world, so actively using it can introduce you to a whole new audience. 

For example, posting explainer videos allows you to cover complex topics in an engaging way, while also injecting your company’s unique personality. Doing this will make your brand stand out. 

The same goes for educational videos. You can educate your audience about a particular plumbing issue, while also putting your brand front and center. These videos are also relatively easy to produce as you can repurpose your blog posts and use them as scripts - two birds with one stone, when you think about it. 

Moreover, you can create video testimonials. Ask some of your loyal customers for an interview, and if they say yes, you’ve got a powerful marketing tool. A message presented by an actual customer carries more weight than a thousand self-promotional articles - something you have to use to your advantage. 

Jumpstart Your Growth

Plumber digital marketing takes a lot of skill and time. But if you begin right now, you’ll eventually learn the ropes and start growing online. 

However, as a business owner, you may not have the time to spare. You don’t have to venture into this endeavor on your own - here at Oamii, we’ve worked with many plumbing companies who tried to do it themselves, only to give up when they ran out of ideas. 

Hiring a digital marketing agency is the best way to jumpstart your growth. We have SEO experts, plumber web designers, content writers, paid ads managers, and everything in between necessary to take your business from just a regular local plumbing company to a local success story. 

Get started by filling out our contact form and let us know how we can help.