Why A Well-Designed Website Is Essential For Your Plumbing Business

Back in the olden days, each family had a plumber in their phonebooks they could trust. Nowadays, phonebooks are no longer around, and almost everyone uses the internet to establish a connection with a local plumbing company. 

With this in mind, you can already guess just how important digital marketing is for the success of your business. Your goal as a business owner is to enable customers to find you quickly and learn about the quality of your services. 

You can achieve all that with a quality website, without resorting to expensive forms of advertising. 

Although search engine optimization (SEO) and online ads matter, a website is at the heart of your online presence. Thus, you should invest in plumber web design to facilitate other forms of online marketing. 

How Important Is Plumber Web Design?

A well-designed site will exponentially enhance your plumbing company. It represents a large part of your online presence and is similar to a brochure that advertises your services. 

On your website alone, potential customers can get a taste of your brand, core values, and more importantly, your quality. Sure, a website is not indicative of plumbing skill. But ask yourself this:

Would you hire someone with a shoddy business site?

The answer is likely no. You need to make a positive first impression. This means your website must have a design that looks clean and is easy to navigate on mobile and desktop devices. 

It’s also worth mentioning that a quality website opens you up to new customers by bringing in traffic from search engines - i.e. where everyone looks for plumbing services these days. A quality plumber web design optimized for relevant keywords will allow you to rank higher on search engine result pages (SERPs). 

Basics Of Good Plumber Web Design

Successful plumbing websites have a lot of similarities. For starters, modern customers have short attention spans, so by arranging your site a certain way, you can keep them engaged longer. 

The longer they stay on your website, the more likely they will contact you or consider calling you when they require plumbing services. 

Your plumber web design must appeal to customers, but it must also check all the technical boxes that search engines account for when ranking sites. 

So, without further ado, here are some of the things that differentiate quality websites from those that can be described as “dumpster fire”:

1. Simple Design

Over the years, customers have gotten accustomed to a certain standard. They expect all websites to be easy and intuitive to navigate, and a plumbing website is no exception. 

Your site should be designed around easy navigation and offer quick answers to the visitors’ questions. Even further, it must direct them to the actions they want to take. For example, your visitors should be able to reach your contact form simply by scrolling down. If this is not an option, they should at least have the ability to reach it in a matter of seconds. 

2. Mobile-Friendly Interface

The most convenient way for customers to get in touch with you (especially when there’s a leaky pipe) is through their mobile devices. Even if you’ve been living under a rock, you’re most likely aware that most internet users browse the web through their phones. 

If your website doesn’t translate well to mobile screens, Google and other search engines won’t recommend it to future customers. In other words, not having a mobile-friendly website is a poor customer experience, plain and simple, at least in the eyes of this tech giant. 

Here are some basics you should have in mind:

• Easy access to menus and buttons on mobile devices
• Formatted display to adapt to different screen sizes
• Fast speeds

Without these three elements, your customers will quickly become frustrated and hit the back button - if they even land on your site in the first place. Search engines won’t show it in the top results if it falls short of the basic technical requirements.

3. Fast Loading Speeds

Click on a few random high-ranking websites. Notice what they have in common?

We’re willing to bet that all the sites loaded in under three seconds. 

Loading speed is critical if you want to have a plumber web design that attracts new customers. Put yourself in their perspective: do you want to wait for each web page to load for 15 seconds while your toilet is backing up?

Simplicity is key here. Most of the loading time is spent rendering the elements of your website. So, if your site has a bunch of heavy elements (photos or videos that load automatically) or convoluted redirects, every action on the website will take longer. 

4. High Security

Since even major companies suffer data breaches, customers are super careful with whom they share their personal information. Your job is to protect your potential clients and keep their data hidden from hackers. Plus, your customers must also be aware that you’re doing this.

The basic thing is not using an HTTP URL. Rather, you should implement the HTTPS protocol, which ensures the data shared by visitors isn’t stored as plain text. 

By doing so, you will receive a certificate demonstrating to visitors that your website is 100% safe and legitimate. 

5. Search Engine Visibility

Customers navigate the website through search engines and typically view the top few results. If you want great results, your plumber web design has to facilitate top-notch SEO. 

First, you need to include relevant keywords in the content of your website. This could be anything from “leaking water heater” to localized keywords, such as “plumber Boca Raton”.

Along with keywords, the internal content must be organized by adding structured data to HTML or using rich snippets. 

Lastly, since search engines use bots to crawl through websites to evaluate the content and technical metrics, you must design your website for easy crawling. Some factors that enable easy crawling are loading speeds, internal linking, security, and formatting. This means other improvements you make will reflect on your plumber SEO as well. 

Start Your Digital Marketing Journey With Oamii

We don’t blame you if this talk about plumber web design makes your head spin. We also understand if you have no idea how to create a website or optimize it for search engines. 

While you can certainly use web builders or learn how to make a simple website using WordPress, it takes a lot of time and effort to do it right. On top of that, you have to know how to optimize to make the most out of your site. 

You don’t need to do it alone, though. As a full-service digital marketing agency, Oamii has the time, resources, and expertise to do it for you. 

Not only are we experts at responsive web design, but we’re also familiar with the plumbing industry and know exactly what needs to be done to support your digital presence. 

By signing up with us, you’ll receive all the tools and personnel necessary to support your online growth - from the initial website design and SEO to content marketing and paid advertising. 

To build a solid foundation for growth, set up a meeting through our contact form.