Why businesses should invest in SEO?

One of the most crucial aspects of your entire digital marketing strategy is search engine optimization (SEO). At the moment, it’s the best way to send high-quality traffic to your website and increase the visibility of your brand online. 

What’s great about SEO is that it doesn’t require constant maintenance like, for example, pay-per-click (PPC) does. 

However, despite all the benefits of local SEO Delray Beach being clear as day, many business owners are still reluctant to go full throttle on their SEO strategy. 

There are a few reasons why, and in this article, we will try to dispel some of these concerns and show you how an SEO Delray Beach agency can help you catch up!

Is SEO necessary?

While not required, per se, without a good set of SEO practices, your business will fade into online oblivion - the third page of Google. 

If you’re running a local business, this might equate to career suicide. Most people today use search engines to look for goods and services. This levels the playing field as users aren’t looking for huge retail or service companies, they are simply trying to find a good business within a reasonable distance.

Most of those people end up visiting the same business on the same day, which means the first page is an achievement most small businesses should aim at. 

With SEO Delray Beach, it doesn’t matter how many employees you have or how big your store is - what matters is that you are visible when people look for businesses online. 

So what’s stopping businesses from reaping the benefits?

1. It feels overwhelming

Some business owners look at their competition and think there’s no way they can catch up with them, especially if it’s apparent that the competition has been doing SEO for years. 

Let us just say that search rankings aren’t set in stone. It’s never too late to implement an SEO strategy to help your business rank better locally.

Here at Oamii, we’ve helped businesses like yours improve their rankings and beat out their local competitors. Having a proper set of tools and the necessary knowledge, we can research the local keywords your competitors are ranking for, optimize your website for those keywords, and in time, you’ll creep close to or even outrank your competition. 

With SEO Delray Beach, you’ll have no trouble improving your conversion rates and lead generation, even if you feel you’re behind the curve.

2. Businesses have no idea where to start

With so many factors affecting your ranking, it’s hard to find a good starting point. You might have even attempted an SEO practice, but it was hard to tell if it worked. This is understandable as most SEO campaigns require a bit of time and fine-tuning to start delivering results.

Whether you’re working with a professional or want to take a crack at it alone, a good starting point for SEO is optimizing your website.

Sort out all the technical details. Ensure the website runs fast and is optimized for both desktop and mobile devices. Only then can you focus on the content itself. Each page has to contain a unique theme and different focus keywords.

The next step is opening up a Google Business Profile (if you haven’t already) and registering your website on different review sites and business directories. Next, you should start managing reviews, as they also play a crucial role in your local ranking.

Finally, start a blog and write unique content centered around the keywords you want to rank for. 

All of this makes for a nice foundation for your SEO efforts. Just be sure to keep a steady eye on how effective your efforts are and fine-tune them periodically.

3. Keeping up with the changes seems impossible

While it’s true that it takes effort to stay on top of trends, the game isn’t changing as rapidly as some people would like you to believe.

The tenets of proper SEO are the same as they were years ago. 

Content still reigns supreme. You need high-quality content that customers want to interact with if you’re to improve your ranking. 

The same applies to your website’s structure, which still needs to be sensible. 

One of the biggest challenges happened a few years ago when the world went mobile, and mobile browsers became the primary way of viewing online content. This meant businesses had to optimize their site for both platforms - today more than ever.

While the tenets remain the same, there are minor trends that heavily impact search rankings too. If you don’t have the time to keep up with everything, hiring a professional agency for SEO Delray Beach might be sensible.

For instance, did you know that off-site SEO practices have shifted recently from quantity to quality of backlinks? Are you familiar with the latest trends of including video in the SEO strategy? 

With an SEO Delray Beach professional, you won’t have to worry about these smaller, yet impactful optimization trends.

4. SEO services seem too expensive

While the term ‘’expensive’’ is relative, we agree - SEO services can be costly. For a good reason, but still costly. 

One of the key problems with digital marketing is that the results seem very intangible. As a result, many businesses view SEO agencies as snake oil salesmen.

What happens next is that they attempt to do SEO by themselves, without making the necessary time investments. 

If you want to ensure that your SEO strategy yields results, working with an agency is your best bet. For most experienced SEO Delray Beach agencies, a new SEO strategy is not their first rodeo. They know which practices can catapult you higher in search results, and they have the necessary resources to make it happen. 

An agency can offer a comprehensive service that includes sorting out your site, researching keywords, acquiring backlinks, and writing high-quality content.

Nevertheless, not all agencies are created equal so you need to find one that won’t take you to the cleaners. 

This leads us to…

Affordable SEO Delray Beach 

Because we understand that budgets can often be tight, we offer a comprehensive list of SEO services at an affordable price.

How do we do it? 

When onboarding a new client, we look at the unique needs of their business and tailor a custom strategy around their requirements and budget. 

You might think that this approach sacrifices quality but that is not the case. A proper SEO strategy is always tailored to the needs of the business. Our comprehensive list of services includes:

1. Responsive web design

2. Comprehensive keyword research

3. Off-site SEO (link building)

4. Local SEO

5. High-quality content writing

Don’t waste time with SEO practices that don’t work. Contact Oamii and receive a customized SEO strategy at a fair price! Call us at 561-228-4111 or fill out our online contact form to receive a quote and join the list of our satisfied SEO Delray Beach clients!