Why You Should Leave SEO To Professionals?

If you’re a business owner in Boca Raton, you’ll have a hard time finding your place in the highly competitive digital space.

Search Engine Optimization (SEO) is the right solution for this problem. However, doing it and doing it properly are two different things. While everyone can learn it eventually, it does require time and resources - both of which you might not have at your disposal.

Let’s break down why this marketing strategy is better left to professionals and how you can benefit from hiring a Boca Raton SEO company.

How Important Is SEO

To better understand why you should delegate this task to a Boca Raton SEO company, you have to be familiar with the importance of this practice.

In short, SEO is all about optimizing your website to improve its ranking in search engine results. Without it, your site would be practically useless as no one could discover it organically. 

It’s crucial to get this organic part down because building a solid core is a long-term investment and should be seen as such. Down the road, it will get you a high number of leads and position your website as one of the best in your local area or beyond.

Then why is SEO more important than methods like pay-per-click advertising (PPC) if the latter will get you a solid number of leads in a short period of time? Quite simply - the moment you stop paying for ads, you’re back to square one. 

With SEO done by a Boca Raton SEO company, you might not see results the same day, but you will be seeing them for years to come in the form of leads and customers you won’t have to work for.

The Problems With Doing SEO Solo

As a savvy business owner, you might be thinking about cutting out the middleman completely and delegating the task to one of your employees. It’s a sound plan, in theory. You’re paying your employees for their time already so sliding in about 20 minutes of SEO work a day shouldn’t be a problem, right?

Nevertheless, this won’t bring your any meaningful. Instead, it’s more likely you’ll end up frustrated for two reasons:

1. Online platforms are highly competitive

2. SEO is a full-time job

Let’s explore both of these in a bit more detail:

There is so much competition

Same as you, your competitors have their own websites and chances are, they’re also investing heavily into SEO and other digital marketing techniques. 

It’s clear why: a website helps businesses increase their profits in a world where technology reigns supreme. Nowadays, customers are doing everything online, from shopping to hiring service providers. Your own corner of the internet is arguably the best way to put your services or products right where people are looking for them: search engines.

Ask yourself this: do you really stand a chance if your SEO efforts consist of doodling around for 20 minutes a day and not knowing what you’re doing, while your main competitors are working with a Boca Raton SEO company? 

SEO is complex

SEO seems deceptively easy. If you read any online article providing tips and tricks on the topic at hand, you’ll either be confused by all the information or simply scratch the surface. Many people think SEO only consists of mentioning a keyword a few times and calling it a day.

But what about link building and technical SEO? Hell, keyword research is also hard to do and usually involves using PPC ads to perform A/B testing.

That is not to say you can never learn how to do all of this, but it will take a lot of time to do it the right way. By the time you get a hang of it, your main competitors will outrank you and rake in the big bucks. 

A Rundown Of Essential SEO Services

To further illustrate the complexity of this aspect of digital marketing, we’ll give you a rundown of just some of the services that we offer at Oamii, a Boca Raton SEO company. Most of these practices are essential for a comprehensive SEO strategy that will help you outrank your competitors:

1. Strategy planning and keyword research

A Boca Raton SEO company that knows what it's doing will first familiarize itself with your business and your industry. They’ll align their services with your business goals and tailor a comprehensive SEO strategy around your budget.

For instance, we usually perform an in-depth analysis of your industry and research the keywords you should rank for. 

2. Content writing

In the digital marketing business, we love to say content is king. Quality content has to be optimized, as well as created around the needs of your audience and the keywords that are best suited for your business. 

We have experienced staff writers that will produce content that will attract new prospects and increase your positioning in search engine results.

3. Link building

Link building is the technique of acquiring backlinks on other sites that link back to your website. This ensures that search engines find your site reputable and valuable and thus, they’ll bump up your ranking. 

A link building strategy usually involves a lot of work so it’s best left to a Boca Raton SEO company.

4. Technical SEO

Technical SEO is a way to ensure that your website meets the technical requirements of search engines. Since these want to furnish their users with the best experience possible, they’ll increase the ranking for sites that meet strict criteria. 

This practice includes improving the performance of your site and updating its architecture.

5. Local SEO

For most businesses, showing up high in local search results is the best way to boost their revenue and drive sales. Because of that, a Boca Raton SEO company should offer comprehensive local SEO services that include not only ranking for local keywords but also managing business listings, handling reviews, and such. 

Take no chances

Time is precious and for every day your website stays on the second page of Google, you’ll lose out on customers. If you want faster, more consistent results, a Boca Raton SEO company is the best solution.

Your online presence is something you don’t want to take any chances with, and at Oamii, we can help you reach all of your goals and help your business grow. 

Contact us now for a free consultation by calling 561-228-4111 or filling out our online contact form. We’re more than ready to become familiar with your business and provide you with the best service possible!